Haute Residence's live webinar series went (virtually) to the Big Apple for an interview with the undisputed NY queen of real estate Dolly Lenz, head of Dolly Lenz Real Estate, and her daughter Jenny Lenz, Managing Partner at the firm to discuss the real estate in the area and how it has been affected by recent changes from quarantine and social distancing measures taking place. (See a full list of upcoming webinars and sign up to watch HERE).
Watch the full video below
As the #1 selling real estate broker in North America for an unprecedented eight times, Dolly Lenz is responsible for achievements such as the sale of the Setai development site at 400 Fifth Avenue for over $200 million. She set a record for the highest downtown condominium sale of the One Madison penthouse for $57,350,000, representing Rupert Murdoch in the purchase; and many more. Her numerous accolades continuously place her at the top of the real estate industry in New York and the United States.
Jenny Lenz joined her mother at Dolly Lenz Real Estate and has since become the company's Managing Partner. Her passion for the business started at an early age as she was exposed to some of the most breathtaking properties in the world, accompanying her mother on business trips to Europe and Asia. Today, she is looking to continue in Dolly’s pursuit of taking on and dominating the NY and international real estate market. She has also fulfilled numerous speaking engagements at real estate conferences throughout the U.S and Australia.
The webinar was hosted by Haute Living Senior Vice President April Donelson, who asked the mother/daughter combo questions that included several from the live webinar audience.
On the use of technology for showings, Jenny said, "We've used technology in the past. It gets better every year, but we don't see that replacing in-home tours. We have amazing drone footage, which is a new thing, but it's not a differentiator." Dolly added, "It is almost impossible to sell something off a virtual tour, but it can help. We find that photography is often much better than anything else in reflecting a property."
Donelson asked Dolly for her advice to the younger generation of real estate agents coming up. "Stay the course," she said. "Know your data. Really get into the details of information. The only way you can get credit with any buyer is if you know the details."
Jenny added, "We all have time now to learn every new development. Everything is online. If a client knows something you don't, that's bad."
They are optimistic about the near future of the real estate industry. "We are fortunate to be in this business that can come back on a short term basis," said Dolly.
Jenny Lenz, Dolly Lenz
