In the winter months (depending on climate, of course), it is often even more important to stage a homey, warm and inviting space for potential buyers. What do homeowners need to consider most during this process?
Because we are lucky enough to be located in sunny Southern California, we don’t often change our staging strategy drastically during the winter months. Most buyers in our local area love living in Los Angeles due to the moderate climate and beautiful weather. Many homes reflect this by emphasizing the indoor/ outdoor lifestyle, which can be enjoyed year round!
What are your top recommendations for creating curb appeal?
The most important factor to creating great curb appeal is making sure that everything is looking neat and well maintained. Overgrown hedges or landscaping should be trimmed, lawns should be well manicured, front walkways should be swept clear of debris or fallen leaves, and the front of the house should look fresh. Depending on the property this could mean a fresh coat of exterior paint if needed or just touch up, washing windows, and repairing any deferred maintenance.
Additional touches could include planting fresh flowers or adding potted plants to a front porch. Adding flowers or a few pops of color can add life and personality to the property. However, it’s important not to go overboard. Simple and neutral is always best. Here is an example of a home with excellent curb appeal.
Another often overlooked aspect is how the home appears at night. Making sure that all of the exterior lights are functioning or even adding some additional landscape lighting can make a home look much more welcoming to potential buyers.
Are there any curb appeal mistakes you see sellers or realtors making that should be avoided at all costs? Why?
The biggest mistake that sellers make is not taking care of deferred maintenance or allowing the landscaping to become overgrown. A home’s curb appeal is a buyer’s first impression of the property. If the home looks like it is in disrepair or it is not well cared for from the street, buyers will assume that this will be reflected throughout.
To learn more about Sally Forster Jones, visit her Haute Residence profile and website.
