Cheryl Eisen

Photo Credit: Kevin Sikorski Photography

In Miami, IMG was tasked by Swire Properties to do the virtual staging of its residences at Reach and Rise at Brickell City Centre. The digital renderings confound the eyes of those who see them for the first time, thinking they are looking at photographs of an actually furnished space.

We welcomed Eisen for a one-on-one interview to talk about her company’s trailblazing projects as well as the collaboration she is doing with Swire Properties.

What was your inspiration for developing digitally staged units for Swire Properties at Rise Residences?

We wanted to bring a New York look to this development. We felt like, overall, everything was sort of looking alike on the market. With such a unique brand as Reach & Rise, we wanted to bring some warmth and differentiators in[to the residences]. We were designing the space during COVID and the thing that made sense was to virtually stage it with pieces that we actually have in our inventory, and if buyers came in and loved it, we could install that exact look in a matter of weeks.

Photo Credit: Courtesy of Swire Properties

HR: Why do you think new development projects in South Florida like Brickell City Centre are choosing to work with a New York-based design firm?

CE: The enormous insurgence of New Yorkers fleeing to Florida. They are used to a certain edge in terms of design, and we brought that to South Florida, to Reach & Rise, and are attracting the New York buyer. In addition to that, the goal was to, again, differentiate what is in Reach & Rise versus every other condo in South Florida which is like, “white on white on white.” We have brought in a New York vibe with some textures, large modern art, and unique light fixtures that create a “wow” moment, and something that looks completely different when you are searching online for listings. These really stand out and capture the eye. That is the goal in marketing.

HR: What impact did 2020 have on your projects? More? Bigger?

CE: In New York, it was different than in Florida. People were afraid to have anyone come into their buildings or into their homes, creating a real challenge in terms of installing furniture into spaces. We had to pivot very quickly and come up with virtual designs because they still had to sell. So we created a completely unique virtual inventory of our own products. We had to market them in a way that represented their unique look and design style. In addition to that, we have several digital marketing tools within these renderings that enable a buyer to have an immersive experience. We can do 360’s, a virtual tour with goggles, or just on the screen. The best we could do, if we could not sell furniture in a space while a buyer walks around, was to install a digital visualization so that they can go online and get a sense of what it is like to be in that unit; to live in that unit; to function in that unit.

HR: Homes had to sell and you needed to bring them to life. Do you have a success story that you can share with us?

CE: We worked with a very well-known South Florida agent to digitally design a unit on Prive Island. It was beautiful but completely empty; very cold and austere We digitally furnished it beautifully, and within 12 days on the market, it sold and the buyers were interested in buying the virtual furniture. That was a very fast deal and it was definitely thanks to the virtual staging, which gave the empty space a real feeling of home and luxury.

Photo Credit: Courtesy of Swire Properties

HR: For the luxury buyer, Florida is usually a 2nd home market. How do turn-key homes attract these high-end residents?

CE: Now more than ever- with furniture hard to get because of the domino effect that happened with manufacturing and distribution overseas, and even locally- it makes more sense just to move right into a furnished space, especially if it is your vacation home. Why spend a year searching for furniture, going into furniture stores and have a designer help you shop piece by piece? In other words, COVID has changed everything, the way we buy and the way we think about homes. It makes sense, not only for secondary homes, vacation homes, but it is also happening more and more in New York and other markets.

HR: Are you expanding to South Florida and to other markets as you said?

CE: We are. There are some definite growth areas all over the country. Boston was a huge growth area this year and so was San Francisco. We can service any city, any state in the United States. We have done projects in Green Bay, Wisconsin. We are doing a building in Seattle, and we have worked in LA, but we’ve been working in the South Florida area for a few years now; it’s one of our favorite secondary markets.

HR: You have had signature projects over the years, including at the Visionaire, the Puck Penthouses, and multiple projects that have been featured on TV shows like "Million Dollar Listing" and "Keeping Up with the Kardashians". Having set the bar high for yourself, what did you challenge yourself to do for your major South Florida debut?

CE: We are probably the best-known brand in the New York metro area. So, yes I agree. In South Florida, a lot of brokers that work in both markets know of us, but we wanted to come in and bring the same level of brand recognition and elevated style to South Florida. We wanted to come in with a big splash. The first project we did in South Florida was the largest penthouse in South Beach. The asking price was $50 million and it was an enormous triplex. It was a resale, so it was a huge before-and-after impact, but it was not a brand new development. The views were gorgeous, the space was beautiful. There are very few stagers and interior designers in South Florida. There are probably the top three that everyone knows and they design and stage every property, of which there are many. It is hard to have things look different when it is the top three players staging and designing everything. Our unique look came in to be completely different than everyone else’s, and that was really the goal. I think we have achieved that.

Photo Credit: Courtesy of Swire Properties

HR: How has the pandemic affected the furniture supply lines and how have you adjusted?

CE: Luckily, we had started buying product in bulk overseas a couple of years ago so we have a pretty substantial inventory. We also started designing our own product- which we also have a significant inventory of- so our stuff is unique and in our warehouse. However, as soon as the pandemic hit, it hit first in China, and that is where most people, -between China and Italy- get their furniture. So the supply chain and manufacturing came to a complete halt for a while, creating a sort of domino effect across the rest of the industry as everyone was figuring out how to recover and how to function. When you cannot buy furniture, you are stuck with whatever you have on hand. We are lucky to have a large inventory on hand so we have been okay with it, but everyone else in the industry seems to be hurting for product. In normal circumstances, if you try to buy furniture, it is probably anywhere from two to twelve weeks [to receive]. Right now, it is six months out before you receive your product. That will continue to be a lag for a few more months as things get back into the swing in those countries. But yes, it was a huge challenge and created a huge ripple effect.

HR: Would you want to create a completely new style for Miami? Your signature is New York but what about a Miami IMG style?

CE: Absolutely, we would love to create a signature style that was specific to the Miami market. Brickell feels like Manhattan as much as possible and that is why I love staying in Brickell whenever I come to Miami. That already has a sense of our vibe. It is very city-like, very Manhattan but then out in the suburbs are houses. There seem to be two types of houses right now in terms of architecture. We want to create some visual distinction in those two styles by creating a unique interior. Again, there are about three main designers out there [in Miami]. We are coming in with a completely differentiated look and taking those two standard architectural styles to create something completely new with them by differentiating the interiors with our IMG New York City-type of look.

Photo Credit: Courtesy of Swire Properties

HR: Do you feel as if the adjustments to digitally staging units will be the future of design? Or will there be a shift back to the more classical style of staging and designing?

CE: I think that is where we were headed to an extent, but I think it accelerated that process. Virtual staging or digital rendering in a marketing sense is the opener, it catches people’s eyes and it makes them want to come to the space to see it. The closer is the staging in person because when you are in love with the space that you saw digitally and you show up to an empty space, there is a letdown and, “Where is that space that I fell in love with?” But if you can show up and see that same space in person and fall in love with it and move right in, that is the closer.

We also have a product where you can change the floors from wood to marble and more. The wall color, the wall coverings, you can change any aspect of the home digitally by pressing a button, making your own on-site decisions immediately, which is great for developers. If you are showing the optionality for new spaces and sales offices. You can choose this cabinet, that cabinet in real time, digitally. You can see what it would look like to live in that space with different options. I think it is going in that direction, but there will always be the need for the actual physical staging because A, the peace of moving right in and B, because when you show up, you do want to feel that warmth of just moving right in and having a home versus an empty space.

HR: So, the digital staging helps to get to the closing stage as you mentioned, right?

CE: You capture their attention. That makes them want to come in and see the space in person. It brings people in which is very important; it is step one. The closer has to be when they get there, when they open the door to have that emotional reaction, “Wow, this is where I want to be.”

Photo Credit: Courtesy of Swire Properties

HR: What tools or products do you have to streamline the staging process, and what reactions do you get from the buyers?

CE: We have a new product called Rendered-to-Reality, which we created to help get a home on the market quickly. We render it and then when we stage it in person a couple of weeks later. People are pretty shocked when they walk in and it literally is a seamless transition from the digital rendering to what they see in person. If they have come to see it, it is because they loved the rendering, and when they walk in, it is exactly what they saw in the rendering. They are really floored by that.

HR: How do you feel about working with Swire Properties and its residences?

CE: Swire is amazing. These buildings [Reach and Rise] are next level. They have built this whole city in Brickell, and it is so modern, warm, and elevated. It is just so impressive how they have built an entire community with these beautiful buildings and with wellness in mind.

The post Cheryl Eisen Digitally Stages Brickell City Centre Residences appeared first on Haute Residence by Haute Living.

Photo Credit: Courtesy of Swire Properties

The series of units getting the special treatment include 1-bedroom, 2-bedroom + den, and the 4301 Penthouse. The living and master bedrooms, furnished with Interior Marketing Group's pieces, can be purchased as they appear in these digital renderings.

Photo Credit: Courtesy of Swire Properties

The award-winning firm carefully curated and customized the digital spaces to give buyers a real-life glimpse at how their unit will look and feel before they ever step in it.

Photo Credit: Courtesy of Swire Properties

Interior Marketing Group is the largest full-service property marketing and luxury design firm in the United States. In addition to providing interior design services to luxury homeowners, IMG’s award-winning staging and interior marketing services enable the most coveted properties and developments in the world to sell faster and at greater multiples than the market's average. IMG is regularly featured in publications including Forbes, The New York Times, The Wall Street Journal, Architectural Digest, Interior Design Magazine, Inc. Magazine, Robb Report, Vogue, and on major television networks including BravoTV, NBC, CBS, and Fox.

Photo Credit: Courtesy of Swire Properties

Interested in previewing life in your Reach and Rise residence designed by Interior Marketing Group? Visit residencesbrickellcitycentre.com or contact the sales gallery at 305.250.0748. Reach and Rise Residences offer an assortment of one- to five-bedroom floorplans, starting from the mid $500s.

Photo Credit: Courtesy of Swire Properties

The post Digital Designs Of Reach And Rise Residences At Brickell City Centre Launch appeared first on Haute Residence by Haute Living.

Photo Credit: Coastal Home Photography

What do visitors to (your market) do during Memorial Day weekend? Will it be the same for this year?

Memorial Day Weekend in Sarasota was a little different this year. While the holiday is usually one for big gatherings, celebrations, and welcoming of the summer months this year was a little more somber. People still memorialized but in a more private way. The Sarasota beaches have always been favorites for the weekend as was the case this year but in a much more socially distant way. People did take advantage of the water and beautiful Florida weather but just in a quieter more reflective manner.

Photo Credit: Coastal Home Photography

When selling a property, do you prefer it to be staged or empty? Why?

When selling a property, we generally always involve a stager. It can take the form of anything from simply rearranging and tweaking furniture and décor to fully staging a vacant home or condo. We know the benefit of this process and how it positively affects value and time on the market.   More recently because of logistical challenges due to COVID 19 we have been doing more virtual staging.

Photo Credit: SRQ360

Tell us about your best sale of 2020 so far.

Certainly, one of our best sales this year was a beachfront compound that we closed for $10,500,000. The property, referred to as AQUADISIA, consists of over three acres on the Gulf of Mexico including both the main home and guest home and more than 500 feet of beach frontage. The buyer first visited the property in late May amid the COVID-19 environment and we closed the first week of June. The sale was the highest price in 2020 for Sarasota County and tied last year’s high sale.

Photo Credit: SRQ360

What do you offer that no other agent can in (your market)?

Schemmel Group has had great success over the last several years. Much of that success is due to the combination of traditional marketing, innovative online and social media campaigns, and PR for our properties. In the last year or so our properties have been featured in Dwell, The New York Times, The Wall Street Journal, and Elle Décor. We know one sale came directly from the Dwell article. It is this extra push that is delivering value to our clients.

Photo Credit: SRQ360

How are prices doing today compared to three months ago in Sarasota, before the lockdown took place?

It has been very interesting to look at how pricing has evolved from before COVID-19 to now. We are fortunate that our market has been quick to reengage as things have opened. We may even be dealing with a scenario where demand is outweighing supply. Prices do not seem to have been impacted. Although we had over 45 days more or less of no sales, we have jumped back and may even be surging ahead. Therefore, I only see upward pressure on prices.

To contact Joel Schemmel, click on "Learn More" above.

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Sue Nickason, Ben Bacal, Dolly Lenz, Jenny Lenz, Mary Ann Osborn, Richard Steinberg, Cody Vichinsky, Olivia Hsu Decker, Jay Parker, Michael Goldstein

Photo Credit: Romain Maurice

Each was asked and spoke of their success by Moderator Alex Vidal, President of RelatedISG International Realty. Most importantly for the industry insiders, brokers and agents in attendance that filled the event space to capacity, the panelists gave their tips on how to market and engage higher-priced listings and clients that come with it.

Photo Credit: Romain Maurice

Queen of New York real estate Dolly Lenz emphasized how important it is to know and relate to a high net worth client, saying, "Read The Wall Street Journal. Know what's going on in politics; in business; where the pitfalls are, so you can share that with them. I think that's key." Her daughter, Jenny Lenz, joined her mother four years ago at Dolly Lenz Real Estate, learning about the best from the best, and brought that knowledge into the panel.

Cody Vichinsky, Founding Partner at Bespoke Real Estate, focuses his company on $10+ million listings only with an in-house team of agents and staff that tailor their listings' marketing, such as Burnt Point in The Hamptons. "We look at the market very focused in the high luxury market. We have no independent agents, so our model is entirely different from a conventional brokerage business. It's more dynamic."

Olivia Hsu Decker, Co-owner of Golden Gate Sotheby's International Realty, which encompasses over two dozen offices in the San Francisco Bay Area, hit the target as she described the luxury real estate world. "Our business is a people business," she said.

Mary Ann Osborn speaking at Haute Residence 2020 Luxury Miami Real Estate Summit

Photo Credit: Romain Maurice

Jay Parker, CEO of Douglas Elliman Florida Brokerage, addressed the luxury market in Miami compared to other cosmopolitan cities. "You look at luxury (real estate) in other cities compared to Miami and you find that our price points (in Miami) are pretty attractive".

Michael Goldstein, President of The Trump Group, highlighted the migration to South Florida from the north as he oversees sales of The Estates at Acqualina. " 75% of our business is coming from New York," he said.

Ben Bacal, a leader in the Los Angeles real estate and creator of the Rila app, gave his expertise on the LA market. "Since 2017-2018, properties in Hillcrest have gone down in price to where they need to be. We see an uptick in international buyers. I want to teach my agents to be powerhouses in each of their market and become power agents in those areas. "

One of New York’s most successful brokers of apartments and townhouses, Richard Steinberg held nothing back as he compared and contrasted the buyers and sellers in the lower-priced and higher-priced markets. "Every seller thinks they charge too little. Every buyer thinks they pay too much,” he said. “But they buy it because they want it. My advice to people (brokers) is to go for the big stuff because it's much harder to sell the small stuff," encouraging the live audience and those that watched the live stream on Instagram to reach higher.

April Donelson, Seth Semilof, Olivia Hsu Decker, Alex Vidal, Sue Nickason

Photo Credit: Romain Maurice

Sue Nickason, based in the Cayman Islands and Vice President of Marketing and Sales at Dart Real Estate, had a unique insight on the small island “tax haven”. "Our sweet spot is beach, beach, beach,” she said. “We have a brokerage that did the most sales in the Cayman Islands last year, just shy of $100 million."

On the influence of technology in the luxury real estate market, Dolly Lenz said, "I think it's playing a small role. I find it to be hyped at the moment. In five years, applications will really change how we do business."

Mary Ann Osborn, Leading Broker at Century City, followed on that, "The older people come in through signage on the property and require you to hand-hold them through the process," about the extra personal touch that comes when selling luxury real estate, particularly to people that are not as engaged with technology as younger generations.

A long round of applause was given to the panelists at the end, many who had traveled from far to participate in the Summit.

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The event will be covered extensively by Fox Business Network and Anchor of FBN:AM, Cheryl Casone, who is taking her New York film crew to Miami's sandy beaches to interview some of the real estate industry's biggest names at the Summit.

The panelists will be part of this year’s Summit at one of the grandest residential locations in all of South Florida, where they will dialogue about the latest in the real estate market conditions and development.  Listen and learn from them by purchasing your ticket to the Summit HERE.

They are:

Dolly Lenz, Founder, Dolly Lenz Real Estate, Jenny Lenz, Managing Director, Dolly Lenz Real Estate

Jenny Lenz, Dolly Lenz

Photo Credit: Dolly Lenz Real Estate

Dolly Lenz has been called "New York's Real Estate Queen" by The Economist. The Wall Street Journal named her the number" One Real Estate Broker in the United States". The former Vice Chairman of Prudential Douglass Elliman left that post to start her own luxury sales and marketing firm. During her career, she has sold $12 billion in properties, including a triplex penthouse for $57 million purchased by Robert Murdoch, as well as the New York Foundling's $45 million West Village Mansion. She has also managed the sales and marketing efforts for many of New York's most illustrious properties including the Ritz-Carlton at 50 Central Park South, the iconic Apthorp and Manhattan House condominiums, The Cipriani Residences, and 515 East 72nd Street.

Dolly is a Fox Business contributor as well as a columnist for Australia's largest publication, The Australian. She is repeatedly sought after to represent some of the most exclusive properties in the world.

Jenny Lenz is a native New Yorker. She attended The Dalton School on Manhattan's Upper East Side and subsequently The Johns Hopkins University in Baltimore, majoring in Economics and French . While there, she worked at Barclays as a Summer Analyst in the Investment Banking Division and upon graduation accepted a full time Analyst position in its Industrials Group.

She then transitioned into real estate, following in her mother's footsteps working for Dolly Lenz Real Estate. Her passion for the business started at an early age as she was exposed to some of the most breathtaking properties in the world, accompanying her mother on business trips to Europe and Asia. She has also fulfilled numerous speaking engagements at real estate conferences throughout the U.S and Australia. She strives to continue her mother's tradition taking on the New York and international real estate markets. She is regularly asked to opine on real estate matters on various media outlets including CNBC, NBC, and Fox Business. Jenny is also a columnist for The Australian–Mansions.

Mary Ann Osborn, Leading Broker, Century City

Photo Credit: Century City

Reaching over $1 billion in sales over the last eight years, Mary Ann Osborn has secured her position as a leading broker in Century City and Los Angeles.

Through her extensive knowledge of the market and preconstruction projects, she offers her clients a smooth and satisfactory transaction, from beginning to end. Her market knowledge, professionalism, level of integrity, and customer service qualify her as a broker of choice for new luxury condominiums in Century City. Osborn’s interpersonal skills and tactful approach has been validated by the particular demands of servicing an elite clientele.

She has been quoted in Forbes, The Wall Street Journal, the Los Angeles Times, and Westside Today, among others. 

She was the director of sales for The Century, a 42-story masterpiece designed by world-renowned Robert A.M. Stern Architects and developed by The Related Companies as their flagship entry into the West Coast. 

Richard Steinberg, Douglas Elliman Real Estate

Photo Credit: Douglas Elliman Real Estate

Richard Steinberg is one of New York's most successful and prominent brokers of apartments and townhouses. Grossing over $150 Million in sales yearly, Steinberg has consistently been a top producer. His comprehensive knowledge of the Manhattan marketplace has made him a frequently cited expert on real estate in The New York Times, The Wall Street Journal, The New York Observer and other publications. Steinberg previously starred on the hit HGTV television show "Selling New York," and can now be seen on "The American Dream New York City", which airs on WLNY-CBS. He has a client roster of New York's top celebrities, politicians, and business leaders.

Over the course of his career, Steinberg has successfully brokered sales in virtually all of the city's notable condominiums, cooperatives and townhouses. He has worked with private individuals and developers to identify a townhouse for purchase, renovation, and resale at significant profits in addition to working with individuals to identify townhouses as long-term homes. Developers have used Richard's expertise in closing out last remaining units in the top condominiums. He is adaptive to client needs, discreet, and known for his careful negotiations on their behalf. Richard holds a Doctorate degree, raised two children in New York along with his wife, and is a long-time resident of the Upper East Side.

Cody Vichinsky, Founding Partner, Bespoke Real Estate

Photo Credit: Bespoke Real Estate

Cody Vichinsky is a Founding Partner of Bespoke Real Estate, the first and only $10M+ brokerage firm with no independent agents, and Bespoke Marketing, a fully integrated luxury branding, and marketing agency. Under Vichinsky and his older brother Zachary's leadership, Bespoke Real Estate has been consistently ranked #1 in the $10M+ market with nearly $3 billion in $10M+ property transactions and curated an exclusive portfolio of nearly $2 billion $10M+ properties. The Vichinsky's attributes much of this success to Bespoke's disruptive business model that enables clients to have access to Bespoke's entire company of niche-specialists who work collectively on their behalf, instead of working within the limits of what a single agent can provide. Under the same guiding principles of providing clients enhanced value, the Vichinsky's have spearheaded much of the growth and development of Bespoke Marketing, which has represented a global roster of luxury and hospitality brands as well as some of the most exclusive real estate in the world

Olivia Hsu Decker, Co-Owner, Golden Gate Sotheby's International Realty

Photo Credit: Golden Gate Sotheby’s International Realty

Olivia Hsu Decker is co-owner of Golden Gate Sotheby’s International Realty, with 23 offices in the San Francisco Bay Area from Silicon Valley to Napa Valley and 16 cities in between.

Born in Shanghai, China, Olivia has been marketing luxury properties since 1979. She was #1 agent at Merrill Lynch Realty in the 1980s among the 16,500 sales associates nationwide. She completed an international real estate study at the University of Oxford in 1990, founded Decker Bullock Realty with Bill Bullock in 1991 and acquired Sotheby’s International Realty franchise in 2007. Her company is a leading luxury home brokerage in the San Francisco Bay Area with sales over $4 billion in 2018.

Olivia has a unique sales ability and connection to an affluent clientele. She combines the Sotheby’s International Realty’s global exposures and her vast network of local, national and international connections she developed over 40 years. She consistently matching the extraordinary homes with extraordinary clients, many are billionaires, business leaders, and celebrities. Olivia handled over $3 billion in properties in her career. She sold some of the most expensive homes over $20 million in Marin County and Silicon Valley. She is also a real estate investor, among other properties, she owned and sold Chateau de Villette and Chateau de Grimaldi in France and currently owns four luxury homes in Belvedere and London.

Jay Parker, Chief Executive Officer, Douglas Elliman Florida Brokerage

Photo Credit: Douglas Elliman Florida Brokerage

Real estate industry leader and veteran, Jay Phillip Parker has served as the Chief Executive Officer of Douglas Elliman Florida Brokerage since 2013. Responsible for the advancement of a leading provider of luxury real estate services across Florida, he has successfully grown Douglas Elliman's presence in markets from Miami to Jupiter, to Palm Beach and St. Petersburg with a total of 21 offices and more than 1,100 agents.

Under Parker's leadership, Douglas Elliman Florida marked a banner year in 2018 with $4.7 billion in total sales volume, which was up 30% over the prior year. Jay has been a key figure in the growth of the brand, which is now represented in luxury real estate markets in 60 countries and six continents through its partnership with London-based Knight-Frank Residential.

A graduate of the University of Western Ontario in London, Ontario, Canada, Parker completed the study abroad program in Tel Aviv, Israel while earning his Bachelor's Degree. He went on to earn his Juris Doctorate from the University of Miami School of Law in May of 1998. A member of the Florida Bar Association, Parker serves on the Board of Governors for the Miami Beach Chamber of Commerce, as President of the Executive Board of Mount Sinai Medical Center Foundation and a member of the Miami Association of Realtors Leadership Board.

Ben Bacal, Creator, Rila App

Photo Credit: Ben Bacal Real Estate

Ben Bacal began his career at the young age of 24. In his first year as a REALTOR^®, he sold more than $17 million in real estate. Since then, Bacal has sold more than $2 billion in real estate, and his successes garnered him the front cover of the LA Times Business Section and inclusion on The Wall Street Journal list of top 1000 agents, nationwide. A few of his notable transactions include: 1181 Hillcrest, which marked the largest sale ever in the city of Beverly Hills at $70,000,000; Madonna’s Beverly Hills home, which sold for $19,500,000; and the sale of the Megan Ellison (film producer and Oracle heir) compound on Nightingale Drive which sold for over $47,000,000—just to name a few.

Ben’s professional salesmanship, infused with the innate ability to articulate the vision and intrinsic value of the Los Angeles real estate market, has helped him reach the pinnacle of the real estate game. As a result, he used his vast experience to co-found Rila, a mobile app designed to provide the community with free, unencumbered access to real estate and like-minded industry professionals.

Michael Goldstein, President, Trump Group

Photo Credit: Trump Group

Michael Goldstein is President at the Trump Group with more than 35 years of experience in the real estate industry. He has sold over $5 billion in properties during his successful career. Goldstein has sales, marketing and branding experience and is instrumental in designing floorplans and developing the extraordinary amenities for the Acqualina brand.

He joined the Trump Group in 1998 when they began developing Acqualina, with the first building debuting in 2006. After the resort, they introduced The Mansions at Acqualina. The sales office opened in 2012 and the building sold out in 21 weeks. The Mansions opened in 2015. The sales gallery for The Estates at Acqualina opened the following year. A native of New York, Michael has been living and working in South Florida for almost four decades.

Sue Nickason, Vice President of Marketing and Sales, Provenance Properties

Photo Credit: Dart Real Estate

Sue Nickason is Vice President of Marketing and Sales at Provenance Properties, a portfolio that includes international business development, marketing of visitation and commercial real estate leasing in the New Urbanism community of Camana Bay, operation of Provenance Properties – the official Christie’s International Real Estate affiliate in the Cayman Islands - and sales and marketing for luxury residential projects developed by Dart Real Estate including The Residences at Seafire and OLEA.

She has worked in marketing and development in the recreational property industry for 20 years. Her experience includes working with independent hotels and resorts, shared ownership properties, mixed use communities and condotels. She is highly experienced in working with developers from concept development and market assessment through to market implementation and operation.

Originally from Canada, Nickason moved to the Caribbean over a decade ago. She holds a MBA in Marketing (with Distinction) from the School of Hotel Administration at the University of Guelph, and a BA (Honors) from Mount Allison University, as well as certificates in economic development, adult education, customer service, revenue management, protocol and communications.

Full Schedule of Events at Haute Residence 2020 Luxury Miami Real Estate Summit:

11:00am – 11:30am: Welcome and Registration

11:45am – 1:15pm: Titans of Miami – “East Coast Kings”

Masters of the Miami skyline sound off on where they see the luxury market heading and its evolution.

Developer Panelists: Gil Dezer, Louis Birdman, Dan Kodsi, Shahab Karmely, Marcelo Kingston, Edgardo Defortuna, Ricardo Tabet, Eric Fordin

1:15pm – 1:30pm: Jumbo Loan King

Eric Fessler, expert entrepreneur, has over 30 years of mortgage banking experience closing over $10 billion. Fessler discusses the procurement of jumbo loans in single-family homes along with warranty and non-warranty new condominium developments on a nationwide scale.

1:30pm – 2:30pm: Lunch – Residences by Armani/Casa

Network with the greatest minds of development and brokerage in the luxury real estate market.

2:45pm – 3:45pm: International Power Brokers Panel

Top broker/agents from key international real estate meccas such as Miami Beach, Los Angeles, New York City and Cayman Islands sound off on the latest in market conditions and development.

Panelists: Dolly Lenz and Jenny Lenz (NYC), Mary Ann Osborn (LA), Richard Steinberg (NYC), Cody Vichinsky (NYC) Olivia Hsu Decker (San Francisco) Jay Parker (Miami), Ben Bacal (Hollywood Hills), Michael Goldstein (Miami), Sue Nickason (Cayman Islands)

4:00pm – 5:00pm: Miami Power Brokers

Top South Florida brokers share their knowledge on the evolution and direction of the luxury market today.

Panelists: Jill Eber, Maria Eugenia Alvarez Vitale, Jeff Miller, Lourdes Alatriste, Steve Solomon, Crista Ryan, Sebastian Tettamanti, Christian Martinez

5:00pm: Summit Closing Remarks

The post International Power Brokers At Haute Residence 2020 Luxury Miami Real Estate Summit appeared first on Haute Residence by Haute Living.

Here, they will discuss the current state of the real estate market, joined by moderators from Fox Business Network, CNBC and the Wall Street Journal. 

East Coast Titans including Mitch Moinian, Michael Stern and Don Peebles of New York will speak with Dan Kodsi, Shahab Karmely and Louis Birdman of Miami, moderated by Cheryl Casone of Fox Business Network.

The Power Brokers panel will include Jeff Miller from Miami with Richard Steinberg, Lisa Lippman and Adam Modlin of New York City, as well as Aaran Kirman of Beverly Hills, and Olivia Hsu Decker of San Francisco, moderated by Maneet Ahuja of CNBC. 

Finally, the Hamptons brokers will have a turn to speak on their unique market on the East End, with panelists including Douglas Sabo, Matthew Breitenbach, Michael Putnam, Raphael Avigdor, Robert Canberg, and Marcy Braun, moderated by Peter Grant of the Wall Street Journal.

Additional highlights will include the presentation of the Lifetime achievement award to a special guest and more. Additional names of panelists and guest speakers will be announced.

Fore registration and tickets click here.

Top Image: Haute Residence 2017 Luxury Real Estate Summit at The Core Club (Photo by Matthew Eisman/Getty Images for Haute Living)

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