Anna Sherrill was hosted by Haute Media Group Cofounder Seth Semilof. Watch their conversation below.

The topics included Sherrill’s illustrious career joining the highly esteemed ONE Sotheby's International Realty team, her remarkable accolades as a multi-million-dollar producer, and her ascendancy in the South of Fifth luxury real estate market.

Since receiving her real estate license in 2000 and joining ONE Sotheby's International Realty in 2010, Anna Sherrill has made a name for herself, ranking both locally and internationally across boards in the Miami real estate industry. She negotiated record-breaking deals as the sales director for several luxury Miami condo developments and contributed wholeheartedly to Sotheby’s International Realty’s unprecedented growth in Florida. Anna ranked #4 amongst all individual agents in Miami on REAL Trends for 2019 sales volume, and #15 amongst Sotheby's International Realty agents nationwide. Her experience and expertise were recognized as part of ONE SIR’s Top Producing circle for 3 consecutive years from 2017, 2018, and 2019. Being a multi-million-dollar producer, Anna Sherrill has generated over $110 Million in real estate sales in 2019. Most recently, Anna has been recognized by the 2020 Real Trends & Wall Street Journal The Thousand Rankings as the #5 agent in Miami, and the #84 in the entire country.

Here are some of the questions and answers from the exclusive interview with Sherrill.

Seth Semilof: After school, what did you end up doing?

Anna Sherrill: I had some interesting sales jobs. I worked for a company that a friend of my mom owns which booked athletic teams in hotels all over the nation. I did that during college and a little bit after college. I also worked for a headhunting company which was really popular at that time, but as soon as I moved to Miami in 1999, I got my license in 2000 very shortly after. The company that had sold us our place, Suncoast Properties, was a little office in Brickell Key. The owner offered me a job and asked if I wanted to get into real estate. I got my license and started right away.

SS: In 2000, we were in a recession, so you got in at the worst time in the market, correct?  

AS: It was a tough time. I was recruited shortly after by a development company called ISG, International Sales Group. They did marketing and sales for a lot of developers. They still do incredibly well. I went and worked with them right away, which was great. I got into self-developments and that is a great way to start your career. We traveled all across South America and Central America. We would go with an immigration attorney as well. We would meet with different brokers in those cities. They would put people in a room, and we would be able to present our developments. It is a great way to start because you can actually get paid. You are building a business when you are first starting and it is truly your own business. Starting with a developer, they pay for marketing and a lot of the things you maybe cannot afford as a new agent. That really helped me build my business, learn the market, and meet a lot of agents.

SS: Everyone wants to do the luxury properties and you make it seem easy. Tell us some of the learning experiences that led you up to that point.

AS: It is never easy. It is a learning curve of learning to listen to people to try to be an expert in the market. Knowledge is everything in this market and in every market. It is really about educating yourself but also listening to your client and doing what they want you to do. 90% of my business is referral business; it is repeat clients, friends, family, or brokers that refer me business. I know that every client is special and there to teach me as well because a lot of these people are incredibly smart, really savvy, know the market well, know what they want, and know the business well. You can learn a lot from your clients as well.

SS: Can you tell us about being involved in One Thousand Museum and some of the success stories you have had?

AS: People want to understand why we are the most expensive. Obviously, it is the best building in my opinion. It is an iconic building and what they have done here is incredible. Especially during COVID, the price tag here is the highest price tag, not only price per foot but total price. People are not used to paying this price tag in this area, so it really is about educating the buyers, getting the right people through the door, and building that trust. In the beginning, we had a couple of months where nothing was really happening, and it was scary. We did virtual open houses and instead of ten people showing up, we had two hundred and something people watching. We got great exposure, even though at the beginning, it was a little tough. It is all about pivoting, using your resources, knowing the agents selling in your area, following up with them, and knowing your product really well.

SS: What advice would you give to somebody that is in your shoes who might have moved to Miami or L.A., a city without real relationships, which is the majority of realtors?

AS: To start out, if you can, join a team or have a mentor. It is super important because you want to learn from the best of the best. If you want to enter a market and work for people, even if you take on a rental business for a big team, you will learn from that team. I also think if you can, get into development. Even as a junior associate, you learn so much in sales. That can also be people’s career. I am blessed to be in both, but some people are just in development sales, and they do incredibly well in that. If you are inspired by that or the other, whichever one you get into is great.

For more information, please contact Anna Sherrill at (786) 853-8484 or asherrill@onesothebysrealty.com.

To watch more real estate webinars curated by Haute Residence, visit http://dev.hauteresidence.com.

The post Chat With Haute Residence Leaders, Episode 15: Anna Sherrill appeared first on Haute Residence by Haute Living.

Anna Sherrill presents

Find tranquility at The W Oasis model oceanfront residence. Exquisite fully furnished 1bd/1.5ba+den, featuring 1,026 SF of living area, open kitchen, top of the line appliances, washer/dryer, floor-to-ceiling impact windows, and 2 distinct balconies off living & bedroom. Designer residence offers breathtaking ocean & city 180-degree views, marble bath w/ separate tub & shower + powder room for guests. Experience the finest 5star amenities, dining & concierge Miami Beach has to offer! Private full-service beach, 2 picturesque pools w/ cabanas, fitness center, newly renovated 9,540 SF AWAY spa, tennis, basketball, Mr. Chow Beijing cuisine, several chic indoor and outdoor bars. May be placed in hotel program for additional income. W Residents also enjoy travel discounts at W Hotels worldwide!

1 Bed + Den, 1.5 Bath, 1,026 SF / High-End Designer Finishes, Generate Passive Income when Not in Use, Live in the heart of it all.

Address: 2201 Collins Ave #922, Miami Beach, FL 33139

Price: $2,200,000

Photo credit: Fernando Galligani

For more information, please contact Anna Sherrill at 786.853.8484 or asherrill@onesothebysrealty.com

Anna Sherrill is the exclusive agent representing the South of Fifth, Florida real estate market as a member of the Haute Residence Real Estate Network. View all of her listings here.

The post Anna Sherrill Presents The W Oasis Model Oceanfront Residence In Miami Beach appeared first on Haute Residence by Haute Living.

Marulanda, CEO of Luxury Homes Connect at ONE | Sotheby’s International Realty, says, “these are deals that mark the start of a new era in Miami. It’s exhilarating to represent America’s wealthiest individuals and help them navigate this new landscape while achieving record-breaking sales for our sellers in Miami, which seems to be the world’s hottest city for relocation right now.”

The new owners will enjoy over 6,000 of indoor square feet of this South Florida gem while having access to the services and amenities of a 5-star resort at the Ocean House. With five bedrooms and six bathrooms, the home is on 7,197 square feet of lot size. It also has two sunrise terraces, one sunset terrace, a movie theater, and a glass-encased Wine Vault enclosing a hidden home office.

"The Beach House is a two-story residence within a boutique building that has the whole space and feel of a single-family home," adds Marulanda. "It's what I call the ultimate hybrid property because it can satisfy the safety, privacy, and amenities of a secure building. As much as the single-family market is absolutely killing it and stealing the show, there are a lot of people who come from cities used to being in condos and the families sometimes don't feel as secure and comfortable without having the assets that a building has. This property, you cannot make it up. There is nothing like it in South of Fifth which is such an elite neighborhood.”

For more information, please contact Paola Marulanda at +1 305 496 0359 or paola@paolamarulanda.com

Paola Marulanda is the exclusive agent representing the Miami Beach Islands, FL real estate market as a member of the Haute Residence Real Estate Network. View all of her listings here.

Photo credit: Lifestyle Production Group

The post Paola Marulanda Closes Sale Of The Beach House In SoFi appeared first on Haute Residence by Haute Living.

Photo Credit: Shutterstock

Time and again, we have proven the benefit of using an experienced, licensed real estate professional by earning multiple offers and over list price.  Service, expertise, and a large network are crucial and we combine this with the power of our specialized marketing formula - ultimately yielding a larger return on the home investment.  It also can’t be discounted the necessity of having professional guidance for a many times complicated process." - Lisa Culp Taylor, Tennessee.

"Exposure to the market is key. Any owners selling on their own think that they are saving the commission. Guess what, so does the buyer. Any buyer will deduct the commission. And without the competition brought by exposure to the market, the sellers usually leave tons of money on the table without knowing." - Clara Hartree, West Vancouver, BC.

"A great real estate agent can handle it ALL for you. Staging, showings, negotiations, inspection items -- the list goes on and on.  Most people are surprised to find that the commission amount is negligible compared to the purchase amount when an excellent agent is involved. In my particular market in Southwest Florida, many owners are not living in the area on a full-time basis. In that case, it is especially critical to hire an excellent agent! Check reviews and number of past sales carefully before hiring an agent!" -Angela Lutzi Dellatorè, Bonita Springs, Barefoot Beach, Bonita Beach, FL.

“Homeowners benefit greatly from hiring an experienced realtor when selling because they secure the agent’s expertise in negotiating, marketing, connections and will generally achieve a much higher selling price with shared liability for the transaction.” - KC Martin, Paris, France.

"In most instances, a primary or secondary residence represents one of the most significant assets for a family. Working with a real estate agent not only ensures that a seller obtains the best value for the property but that the entire process is handled efficiently and with little risk. Agents bring years of experience to valuation, negotiations, and marketing. Especially in the current seller’s market in the Sarasota area, the exposure we create often leads to multiple offer situations that, if handled properly, create increased value for sellers." - Joel Schemmel, Sarasota, FL.

"Our clientele demands Kukio Properties’ agents' knowledge of Kukio’s properties and the intricacies of the membership component to safeguard their investment. No other brokerage provides the insight that Kukio Properties brings to their clients." - Jim Schneider, Big Island, HI.

"An experienced agent will get them more money for their home and protect them during the process." - Anna Sherrill, South of Fith, Miami Beach, FL.

For more articles featuring the top real estate agents in luxury markets, visit dev.hauteresidence.com.

The post Selling Your Home With A Real Estate Agent Vs. “For Sale By Owner” appeared first on Haute Residence by Haute Living.

Paola Marulanda presents

Welcome to Murano 2003, a breathtaking and fully upgraded home in the sky. This spacious 3 bedroom, 3.5 bathroom residence offers a flow-through floorplan with some of the city’s most powerful views. Enjoy endless sunsets and sunrises on the expansive terraces overlooking the Atlantic Ocean (East) and Downtown Miami Skyline (West). Bask in the elegance of the refined spaces filled with natural light where you can wine and dine while overlooking the ocean adorned by Miami skies from every room. With top of the line appliances, finishes, and custom built-ins, no detail was spared to ensure the comfort and luxurious lifestyle representative of the exclusive Murano Grande in South of Fifth. Murano Grande is a full-service luxury condo with an on-site restaurant on the pool deck and resort-style services and amenities.

Address: 400 Alton Rd, #2003, Miami Beach, FL 33139

Price: $3,950,000

For more information, please contact Paola Marulanda at +1 305 496 0359 or paola@paolamarulanda.com

Paola Marulanda is the exclusive agent representing the Key Biscayne / Miami Beach Islands, FL real estate market as a member of the Haute Residence Real Estate Network. View all of her listings here.

Photo Credit: Lifestyle Production Group

Photo Credit: Lifestyle Production Group

Photo Credit: Lifestyle Production Group

Photo Credit: Lifestyle Production Group

Photo Credit: Lifestyle Production Group

Photo Credit: Lifestyle Production Group

Photo Credit: Lifestyle Production Group

The post A Breathtaking Condo In Miami Beach By Paola Marulanda appeared first on Haute Residence by Haute Living.

Photo Credit: World Red Eye

With a select number of brokers and agents present and under safety guidelines, Marulanda presented the two-story home in all its splendor on a classic Miami Beach afternoon.

No expense was spared for the event. Marulanda paired with local legendary restaurant Joe's Stone Crab for catering, Dom Perignon for the toasts, and World Red Eye to record and publish the festivities, ensuring maximum property exposure. Custom invitations were sent out for the curated guest list. Marulanda, the listing agent of The Beach House, is the founder and CEO of Luxury Homes Connect, presenting top properties in Miami.

"The Beach House is a two-story residence within a boutique building that has the whole space and feel of a single-family home," she says. "It's what I call the ultimate hybrid property because it can satisfy the safety, privacy, and amenities of a secure building. As much as the single-family market is absolutely killing it and stealing the show, there are a lot of people who come from cities used to being in condos and the families sometimes don't feel as secure and comfortable without having the assets that a building has. This property, you cannot make it up. There is nothing like it in South of Fifth which is such an elite neighborhood."

Photo Credit: World Red Eye

About The Beach House

Welcome to The Beach House at Ocean House, the Crown Jewel of SoFi. The Beach House is a 2-story property unlike any you have seen in Miami’s most coveted neighborhood, designed and decorated by the world-renowned Steven G, and filled with permitted upgrades that were grandfathered in and will never be approved again while offering unparalleled surveillance, security, and privacy unlike any other property in the area. With over 6,000 square feet under AC, this hidden gem has the space and feel of a single-family home with the services and amenities of a 5-star resort. The property boasts 30 feet of glass that opens just steps from the private beach services awaiting you and features 2 sunrise terraces, 1 sunset terrace, a movie theatre and a glass-encased Wine Vault enclosing your hidden home office.

5 bedrooms, 6 bathrooms, 6,009 sq. ft. of living area, 7,197 sq. ft. lot size, MLS #A10867064MLS

Address: 125 Ocean Dr #U-0201, Miami Beach, FL 33139

Price: $15,000,000

Photo Credit: World Red Eye

For more information, please contact Paola Marulanda at +1 305 496 0359 or paola@paolamarulanda.com

Paola Marulanda is the exclusive agent representing the Miami Beach Islands, FL real estate market as a member of the Haute Residence Real Estate Network. View all of her listings here.

Photo Credit: World Red Eye

Photo Credit: World Red Eye Photo Credit: World Red Eye Photo Credit: World Red Eye Photo Credit: World Red Eye Photo Credit: World Red Eye

Photo Credit: World Red Eye

The post Paola Marulanda Hosts VIP Broker’s Open At The Beach House In Miami Beach’s SoFi Enclave appeared first on Haute Residence by Haute Living.

Watch the webinar below

As the industry-leading real estate webinar series by Haute Residence continues, we invite you to join us in our upcoming webinar:

Wednesday, December 2nd, 10:30 AM EST / 7:30 AM PST

"Art & Real Estate Talk" - A deep look into Miami's perfect partnership in the new era. Join us to hear from community leaders and learn how they have grown from Art (personal or within the organization) and what’s new and upcoming with the perfect coupling of "Art & Real Estate." REGISTER HERE.

Highlight quotes from today's webinar:

Roberta Ingletto: "I like to do things that are win-win. I think ethics and honesty are important. I appreciate colleagues and people when they work in this fashion. I like to work as a team even with the realtors and brokers on the other side... When I'm talking to my buyers and sellers, it's about making it work for everybody... We have a huge market. I have been in Miami for 25 years and you can see the growth and development. More companies are moving down so it's a bigger city. We have so much product to offer, that we can work together to present Miami for what it is and what it has to offer, I try to raise the standards of our industry."

Claudia Llanes: "I'm so excited about Natiivo Miami because it provides solutions to problems in the market. We are providing the comfort of a home with all appliances, and the best amenities, 70,000 square feet of them in three full floors. There are no rental restrictions, you can rent it for as little as one day or as much as one year and anything between it. It's located in Downtown Miami, three minutes away from the Port of Miami, which sees six million passengers on a yearly basis. We are fortunate to have a building that is in the heart of a highly dense short-term rental market. This creates a huge opportunity for owners because not only will you have a beautiful second home in Miami but you can put it to rent and work for you when you are not occupying it.

Paola Marulanda: "[On her exclusive SoFi listing, The Beach House] It is a two-story residence. It has the whole space and feel of a single-family home. It's what I call the ultimate hybrid property because it can satisfy the safety, privacy, and amenities of a secure building. As much as the single-family market is absolutely killing it and stealing the show, there are a lot of people who come from cities used to being in condos and the families sometimes don't feel as secure and comfortable without having the assets that a building has. This property, you cannot make it up. There is nothing like it in South of Fifth which is such an elite neighborhood."

To watch more webinars by Haute Residence, visit https://dev.hauteresidence.com/.

Roberta Ingletto, Claudia Llanes, Paola Marulanda

The post Watch: Miami Real Estate Leaders Webinar appeared first on Haute Residence by Haute Living.

Haute Residence: What should potential clients know about you?

Paola Marulanda: My strategies have been very successful and I have revived and sold many stale listings with my marketing shake-ups and tactics.

I pride myself in delivering a comprehensive and curated real estate service to Hight Net Worth and Ultra HNW families and now have a rental division to serve the influx of Americans relocating for Tax Relief and Pandemic Shelter who want to get to know Miami before committing to a purchase.

Photo Credit: Photostetic305

HR: What South Florida markets do you service the most?

PM: I concentrate on Miami Beach, Coral Gables, Coconut Grove, Key Biscayne, and Brickell. I also have a good crowd in Bal Harbour, Sunny Isles, and Aventura.

HR: How do you segment your target clients?

PM: I have programs for my relocation division, billionaire division, first-time buyer division, and divorce division. I recently added the rental division.

All of these have evolved as a result of identifying a great need for these niches, which revolves more around the type of client versus the property price range or zip code.

Photo Credit: Photostetic305

HR: What is your biggest strength?

PM: My biggest strength is my ability to connect deeply with and understand buyers and sellers, all of which also allows me to tap into my marketing and negotiating expertise by positioning myself as a buyer/seller and developing my targeted marketing/negotiating strategies. Tactical empathy is one of the strongest tools for both negotiating and marketing and it is a skill I have been honing and mastering from a very young age.

Click on "Learn More" above to get in touch with Paola Marulanda.

The post Get To Know Paola Marulanda, South Florida Real Estate Expert appeared first on Haute Residence by Haute Living.