Awarded Best of Houzz 2020 & 2021, Sensi Casa isn’t like other design firms. Their elevated approach offers what only very few firms can: turnkey homes in record time. Sensi Casa’s mission is to assist clients in achieving a high-end aesthetic through detail-oriented curation that fills a space with luxurious furniture and accessories.

Principal Owner Diego Guarderas joined Haute Design for a conversation about Sensi Casa's company philosophies and what sets them apart.

Haute Design: What do you believe to be the most valuable service that Sensi Casa provides to its clients?

Diego Guarderas: In terms of interior design services, I would say that our Presto Design service is our most interesting offer because it is what makes us unique and sets us apart from other interior designers. With Presto Design, we are able to offer turnkey solutions and turnkey homes in record time. So, this is something quite interesting for many clients who are actually looking to move to other houses in a timely fashion. This way, the client does not have to go through the headache of visiting 10 to 15 stores and exploring numerous options just to pick out one sofa.

I would definitely say that the ability to offer a turnkey, fully furnished property in record time, within the client's budget, would be the most appealing service that we currently offer.

Photo Credit: Sensi Casa

HD: Would you be able to explain how this Presto Design Service, which you do so well, came about?

DG: Well, as you know, we do home-staging as well. So, because of our staging experience, we have learned to move pretty fast while doing interior design projects. We are taking all of the know-how of staging properties but offering much more leeway to the customer.

Because when staging a house, the realtor or the broker or the developer does not have much of an opinion on what we do other than telling us what type of style they want. So it's not like we can ask them whether they like this chair or whether they prefer this table over another. They will simply tell us, "I want a modern look," or "I want an Italian look," etc. And, of course, we just follow their orders. However, when it comes to Presto Design we combine the speed of our work along with a detail-oriented and customer-collaborative approach. For example, would they prefer an easy-to-clean sofa because they have children in their home? Would they prefer a King or Queen-sized bed in the master bedroom? Would they like sectionals in the family room or are they okay with three-seaters?

We certainly ask a lot of questions throughout the process with our customers. We begin with presenting options for what we feel would look best in each room and go from there. We completely avoid what other companies do sometimes which is to present a showroom-look.

Photo Credit: Sensi Casa

For example, there is a well-known furniture store in Miami that is probably the biggest home stager in the city right now. This store has been able to create a great brand and following, and people love their furniture. So of course, since they have their own inventory in each of their stores, it's pretty easy for them to furnish an entire home within a week because they own the inventory. So for them, it would be super simple to just pick a bed, a sofa, and armchair or what ever they have in stock. The downside to this, is that each home will look exactly like the one next door and exactly like their showroom in Aventura.

They have a great business model and it's a great solution for clients who may not care about their home's design as much. They have great-looking furniture but some clients prefer something unique and different even though that may normally take longer. That's where our ability to offer a unique look in record-time becomes very interesting.

Photo Credit: Sensi Casa

HD: You mentioned your home staging experience. What would you say are three key factors that go into your thought process when staging a home?

DG: The first thing we do when we home stage a property is to ask the owner, developer, or realtor if they are facing problems while showing the house. If you're showing a property and every time, someone says, "I don't know about this bedroom, it looks pretty small." So then of course, we try to make that problem disappear. In this case, we could showcase the room with a king bed, two night stands, a credenza and a rug or another furniture that could make the room look bigger.

In other words, the problem is that empty rooms look smaller than rooms which are fully furnished. People can have a hard time imagining how they could all their possessions into that room.

The first thing we do is to ask the client if there is any area in which they would like us to devote more attention toward. This helps us ensure that the client's house is sold as quickly as possible, which is our main goal. Not only will we help you sell the property as quickly as possible, but we will be able to do so while applying beautiful design. This is what sets us apart from other home stagers.

We also try to mainly use branded furniture so that we match the properties we stage with the same quality of furniture. Often times, in these three, four, five-million-dollar- homes, are staged with furniture that does not match the property. So what happens is, they have only tried to fill the home's space, rather than enhancing the house to make the property look better. Of course, by doing so, you would make the property sell faster.

Photo Credit: Sensi Casa

HD: Correct us if we're wrong, but do you find there is a misconception regarding your design approach? Because Sensi Casa turns projects around so quickly, one might imagine for you guys to overlook some of the details but that could not be further from the truth, correct?

DG: Exactly! We see Sensi Casa as a boutique firm. We have been growing and accepting more and more projects at the same time. That said, we would never overbook ourselves.

We prefer to schedule less projects because we are so detail-oriented. In fact, one of our other key offerings is how well we accessorize properties. We have even been hired by interior designers in the past just because they love how we accessorize homes. There have been instances where designers have done all the furnishing of a home but they will contract us to work exclusively on accessorizing.

What people may not notice is that it's often-times the accessories that place the cherry on top of the cake for a home. It's what makes the final touches so special, you know? The final rug or that final art piece is what gives that extra touch.

By the way, we do our own art in-house and of course we also partner with art galleries so we will hang pieces from well-known artists within our homes. However, most of the time, we use our own products and people have loved our art pieces so now we are growing our inventory in art pieces as well and clients are buying our art now, even though that was not the idea initially.

Because of all these varied services we offer, we are only adding more solutions in order to help our clients with better options for specific items. We have also begun our own Sensi Casa rug line. We are now providing bespoke rugs, hand-made in India. Customers can ask for any size they need and we offer custom sizes and, of course, all in record time (less than a month).

Photo Credit: Sensi Casa

HD: Is this a service that is available right now, as we speak?

DG: Yes, it is available as we speak. We have an instagram account besides our original page (@sensicasadesign) that is called @sensicasa.

That is the account we are using to showcase are rugs of all different kinds of materials. We are not doing colorful rugs. We are more favorable to the organic look because that is what we have been doing the most. That said, we will still honor any request.

If a client chooses a very colorful rug, filled with lines or patterns, we will do it because it's a custom order. What you will most likely be seeing on that instagram page is more organic, natural or neutral colors. The same applies to our linens we are currently working on as well. We are no working on bed spreads, pillow covers, bed sets and throws. Currently, linen is very fun en vogue and clients are in love with a specific hotel-look, especially here in Miami.

So we get a lot of clients asking more and more for this linen look which we are now offering.

If you wish to get in contact with the Sensi Casa team or learn more about them, CLICK HERE.

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Rafaela Simoes & Laila Colvin

Photo Credit: 2id Interiors

Founders and Creative Directors Rafaela Simoes and Laila Colvin have established Miami’s premiere luxury interior design company, 2id Interiors. Regarded for their relevant and skillful approach to design, 2id Interiors in Miami is an award-winning leading interior design firm servicing clients which are among today's well-known names in professional industries and entertainment, spanning across South Florida, the U.S., and around the world with projects in Canada, Europe, and Brazil.

The dynamic duo behind 2id Interiors sat down with Haute Design and spoke about an eclectic array of topics which covered subjects from collaboration in design to what inspires their work.

Haute Design: Both of you are from Brazil. Do you think part of the Brazilian culture or design criteria carries over into your work?

Rafaela Simoes: Yes. I think the use of wood and organic, essential materials are always present in our design and I think that really comes from the Brazilian style of design. The desire to use natural and organic textures, I think, is very Brazilian and we always apply that into our work.

But because we also cater to so many cultures here in Miami, not just the Brazilians, I think we have learned how to be very diverse. For example, we have Russian clients who like a bit more 'bling-bling,' Brazilian clients who are more 'Earth-y,' and love the use of wood, but then we also have German clients, who have a totally different taste.

We have so many different clients and you can see that in our portfolio because it's so eclectic. We don't only follow one trend or one style. We cater to different cultures, different clients, with different backgrounds, and I think that is definitely reflected throughout our portfolio.

HD: We would agree! You mentioned the use of natural elements within your design. Have you noticed a shift with clients in regard to requesting more environmentally-conscious materials and design principles?

RS: Yes, I think so. Not specifically ecologically conscious material, but definitely more design aspects geared toward nature, more blues and greens. We are doing a lot of green walls on the exteriors of homes, so I do feel that people want the outdoors reflected inside their homes a little bit more. That said, I wouldn't go as far as saying it would be ecologically-friendly thinking.

We do have clients who really want to go in an environmentally-conscious direction and make sure the materials are responsible, but that's rare. That does not happen much.

Rafaela Simoes

Photo Credit: 2id Interiors

HD: That's interesting. Switching gears a bit, considering all the time most of us have spent indoors over the past year or more, do you think clients have reconsidered how much they value their interior living spaces and home design?

RS: We definitely felt that at the beginning of COVID. We were a little bit worried about what was going to happen, as everyone was. So, everyone was remaining indoors and trying to contact us for potential projects and we couldn't do construction. But clients were ready to improve their homes right away.

From the beginning of lockdown, clients wanted to change furniture or change the layout of their homes that we had recently worked on and make things more comfortable. The first thing we did, before lockdown was over - we were already sending proposals to existing clients and new clients . It seemed everyone was desperate to improve their homes because it was a new way of life. No one had ever stayed home for this long so it was an interesting shift in the way people lived.

Everyone wants a comfortable home and they always have. But now, this idea of a comfortable home is really at the top of the list for requests. The requests have definitely shifted toward a more cozy and inviting home because people are working from home, the kids are studying from home, so comfort is key.

HD: To that point, something that has been rightfully addressed often throughout the year has been mental health. Have you noticed this awareness of mental health affect the clients' requests?

RS: I totally think so. But with us, we always thought about that when we started in this business; using materials we love, natural materials, bringing nature inside, including wood and raw materials inside the home, which does not happen in Miami often.

I think the Miami style is very shiny and cold and not very home-y. It's glossed whites and a pearly kind of style. Which, in my opinion, is not the most mentally healthy because it's so cold rather than warm and cozy like one should want their home to be. We are always designing with that in mind. We totally think that the house can be chic and elegant but still include some nature in the home.

We want the home to be beautiful but still feel cozy and warm and I totally connect that to mental health. I think that having a home that is not so cold and stark is very important for mental health.

Laila Colvin

Photo Credit: 2id Interiors

HD: If we had to ask you to name three main principles throughout your design, what would those be?

Laila Colvin: I think our main principle is definitely to design for the client. As Rafaela mentioned, we have clients from all over the world and our portfolio is so eclectic because of that. I don't think we have a specific style. We do have some things that are always present, but we really try to embrace the client's dream home.

We really try to follow their vision and try to put that together for the client. If the style is more traditional, we will keep things more traditional for that project. If the taste is very modern and contemporary, we embrace that. So, whatever dream the client brings to us, we try to really embrace that.

We are not designers that say, 'you know what, that's not my style, go find someone else.' We really love having been able to work on such a variety of projects because that is an asset when trying to satisfy the clients to create their home, not our home.

HL: So, would you say in this case the client can be regarded as a secret weapon within your design team?

LC: Yes, that would be a fun way to say it, yeah. We definitely listen to them. There are a lot of exchanges between us and the client so that we have a better understanding of their desires. I do not understand how other designers can have a style that is so specific. You know, some designers have a style that once you see the work, you know it's them right away.

I don't know how they do it! Because they either need the client to totally buy into their personal vision so the client agrees to everything they recommend, or they say no to a lot of clients. We cannot do that. We actually love the difference between our projects and clients.

If you would like to learn more about 2id Interiors, CLICK HERE to visit their website.

The post 2id Interiors’ Rafaela Simoes and Laila Colvin Talk To Haute Design About Their Design Philosophy appeared first on Haute Residence by Haute Living.

Luciana Fragali

Photo Credit: Design Solutions Inc.

Considered to be one of the most renowned designers in South Florida, Luciana Fragali continues to dazzle interior design enthusiasts with her attention and care for her clients' needs. She arrived at interior design instinctually. With a notable creative character, and a passion for unique and special objects, Luciana is always looking to implement treasures within her projects.

In 2005 she opened her Miami-based design firm Design Solutions. Since then, her work has been mainly focused on the development of private residential projects and professional spaces. Each of her unique projects and ideas is deeply rooted in a great relationship with the client. She believes this is the key point to create a unique residential design that will translate into someone's dream project. We had the chance to speak to the designer about her inspirations, creative process and aspirations.

Photo Credit: Design Solutions Inc.

Haute Residence: Tell us about the beginning of your journey in the design world. How did the love for product and interiors emerge?

Luciana Fragali: I strongly believe that I was born to be an architect/interior designer. While other kids my age were playing with dolls or running around in the playground, my favorite pastime was going to the mall where that was a unique store which sold children's furniture. This was my favorite place to spend my time. As I entered my teenage years, the antique fair near my home became my 'go-to' spot. I loved hunting for unique pieces, never knowing what I would discover. So, for me, there was never any other path. I was born for this field!

HR: How would you describe your signature style?

LF: The style theme is relative, since it's a mixture of your own design beliefs along with the customer's needs, and how to adapt both visions. We always seek to meet the demands of each client while giving guidelines to create a functional context where sobriety and elegance, along with choice of furniture, recreate refined atmospheres.

Photo Credit: Design Solutions Inc.

HR: We know every designer has their own inspiration source and vision for a determined project. Where do you search for your inspiration? Tell us a little bit more about your creative process. 

LF: My sources of inspiration are multiple and appear naturally. They are born from the project itself, from the idiosyncrasies of the spaces, from the environment where the house is located and from the ideas fo the client. Our creative process begins by understanding the project. This requires listening, interpreting and molding what the client requires of you all while carrying your knowledge of every nuance of the design development.

HR: Describe a design project with your influence in three words.

LF: Four words: Elegant, sober, personal, functional.

HR: What about your clients? How do you think they would describe your ideas?

LF: First, make the result optimal. Second, make sure the solutions meet their expectations. And finally, let them sit in the house of their dreams.

Photo Credit: Design Solutions Inc.

HR: Do you think the relationship between the designer and client is a fundamental part of the creative process? Why?

LF: Yes, because it cannot work any other way. Even if the client has clear ideas, the project has to be modeled based off the evolution of the relationship with the designer. Ideally, this evolution will make the client internalize the concepts and feel more ownership toward the project.

HR: Do you think that the current pandemic situation has changed your relationship with your clients and your vision as an interior designer?

LF: Our vision as interior designers, our beliefs and the way we work does not change because we have lived through the pandemic. That said, our vision does change in terms of the emergence of new paradigms of the daily use of our private spaces. People are spending much more time in their homes and have needs that were previously external. Now we want to adapt the home to these kinds of requirements. Spending more time in our homes makes us think about how we can take advantage of our respective spaces and how we could adapt them to our specific needs.

HR: If you had to name the project of your career, which would it be and why?

LR: The best project is the one to come. That means we still have a passion for what we do.

HR: As a designer, how important is it to follow design trends that are established in the industry?

LR: It is relatively important. Market trends are ephemeral, impersonal, superfluous and almost out of touch with the customer and their stylistic tastes. Our trends have always aimed to seek timelessness, elegance, durability and quality in the finishes and solutions we provide.

Photo Credit: Design Solutions Inc.

HR: What about the future? Do you have some ideas for projects? What can we expect from your company?

LR: We plan to continue to seek excellence in the design and execution within our projects as well as in regard to how we collaborate with our clients. We aim to ensure that our service is the best possible.

HR: What is the secret to create the perfect project?

LR: Through experience, you learn to understand that establishing a trust-worthy relationship with those who depend on you with something as valuable and cherished as their home, is a fundamental part of the process. This is undoubtedly the facet of my job that I like the most. I place great value in client relationships and crediting them as an invaluable part of the design process. I strive to create friendships with my clients. Achieving a personal appreciation for each other benefits the design process tremendously. A successful project is one where we drastically exceed expectations. If we give the client exactly what they had in mind, we have failed. We strive to implement design solutions that fulfill the intended objectives in unexpected, innovative ways.

HR: If you could send one message to young designers, what would it be?

LR: Our consistent advice is this: do what you do with passion. Invest hours of your time into routine work. Do it with your own personality and try to be the best professional possible.

Photo Credit: Design Solutions Inc.

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