Lakesha Rose, Jim Rose

Photo Credit: Lakesha Rose

Haute Design recently discussed how Lakesha balances work life and private life on social media.

Haute Design: How big a role does social media play in your day-to-day business strategy?

Lakesha Rose: Honestly, it should play a larger role than it currently does. Often, I am in the moment of work and I forget to post progress or when I think I should post something, I just shrug my shoulders and say I will just feature the work when it is finished that is why often I am radio silent, but the truth is I am just working. My plan is to hire someone to keep me more present on social media. Secondly, I also really enjoy flying under the radar just living my wonderful life quietly.

HD: What is your thinking behind sharing both professional and personal posts on Instagram?

LR: I do it very carefully. I do not post vacations unless I visit a manufacturer or design store. In which case, I post that moment because it is related to work. My husband is the number one Sportscaster in Chicago and has been for over 40 years, so his life is public being on TV every day, so we enjoy fading away to vacation quietly together. I do post some photos of us from time to time and it is because I emotionally feel ok to post about it that day. Jim and I both have public jobs, so we enjoy going to our home in Michigan and not leaving the house all weekend and I cook, listen to French music, we create date nights inside of our home. Most of the time, the season determines what our cocktail of choice is and since it's winter we are drinking Whiskey Sours, using Japanese whiskey. I would best describe us as introvert/extrovert.  

HD: Have you noticed any specific patterns among clients or prospective clients regarding which posts are preferred between professional and personal?

LR: I would say they like both because it gives them a peek inside of my personality before meeting me but if I venture to guess they like what they see because they are hiring someone that understands exclusivity and will not talk about a well-known client. My page does not reveal a narcissist.

HD: Are there any other social media platforms you like to use? Is Instagram your favorite?

LR: The other one I use is Facebook, but for creativity I use Instagram.  

The post See how Lakesha Rose Mixes Deadline Day and Date Night on Instagram appeared first on Haute Residence by Haute Living.

Agents are hit up daily by companies offering their services, tools, and apps. It is never-ending and exhausting. I have tried some and canceled many. In the end, here are my TOP 8 real estate tools and apps that made the cut, and that I do use daily.

1. ​Calendly: An ideal calendar tool. Calendly makes it easy to keep track of who is showing your listing and at what time. This tool documents their contact information making it easily accessible rather than buried in an email. Calendly is an excellent way to stay organized.

2. DocuSign: No matter where you or your client may be in the world, as long as each has access to the internet, documents can be signed and business performed. One can utilize Docusign on a mobile phone as well, but it is more difficult to read the fine print on a contract or disclosure, so I don't recommend it for lengthy documents unless of course the documents have been read and thoroughly understood, beforehand.

3. REveo: REveo ​All-in-one-click Real Estate Virtual Showing makes showing a home virtually, as easy as 1, 2, 3. Simply CONNECT with your client from your iPhone by sending a link to their mobile device, laptop, or smart TV. Then TOUR your clients live, as you walk through the home together. The tour can also be saved and shared again later. Now REveo has a Matterport component. Go to REveo.co to learn more. Here is an example of a big REveo win for the DiMaggio & Betta Group: During COVID our clients were in New York and unable to come out to the Bay Area. So my husband utilized REveo to show homes to our clients, virtually. Show, Share, Close! 

4. Canva: As the Marketing Director of HIGHLAND PARTNERS, and for our team the DiMaggio & Betta Group, I am simply obsessed with creating ads and coming up with marketing campaigns, CANVA makes it easy to implement while providing templates you can use, edit and adjust. CANVA can be used on both your laptop or mobile device. It is an intuitive app that allows you to resize your template from Twitter to LinkedIn, Facebook to Pinterest, and more.

5. Ladies of Real Estate: Ladies of Real Estate social media and networking platform. This platform offers a variety of stylish real estate templates that can be saved to CANVA and edited to fit your needs. It also provides a referral network where Realtors are showcased. This is just the tip of the iceberg, so go to Ladies of Real Estate to learn more.

6. RealScout: A listed alert search platform that allows an agent to share listings in their desired price range. At the same time allowing the Realtor and client to communicate through RealScout.  RealScout offers market snapshots and other valuable information that can be shared with clients. RealScout is also easy to use and displays the listings beautifully.

7. Social Media Channels - Twitter, Facebook, Linked In, Pinterest: Once you create beautiful marketing pieces on CANVA or other similar tools you have to post them somewhere. Each of our social media channels will have unique followers, so it is ideal to post across all platforms.

8. Dropbox: Real Estate is visual. Any agent who represents Sellers and their homes should always have professional, high res photos taken. Dropbox allows the easy transfer of high-resolution photographs for both web and brochures. Dropbox allows our photographers to share the images they shoot for all our listings with our marketing team so we can create brochures, websites, and upload them to the MLS. Dropbox is a convenient place to keep and categorize all of your photos, real estate related and personal.   

The post Top 8 Must Have Real Estate Apps, Tools And Platforms | Debbi DiMaggio, DiMaggio & Betta Group appeared first on Haute Residence by Haute Living.

Photo Credit: The Adam Olsen team

No matter where you are in the world, you have been affected by the pandemic in some way. If you are in the United States or Canada, you have experienced lockdowns, quarantines, and social distancing. There was certainly nothing ‘normal’ about 2020, and many businesses collapsed due to the shutdown of businesses deemed non-essential. While many businesses floundered, The Adam Olsen Team thrived.

Those who adapt are the ones who survive, and that is exactly what this real estate brokerage did when the pandemic struck. Thanks to millennial power broker Adam Olsen steering the ship, the brokerage was able to avoid the peril that many others faced throughout the year. As 2021 moves forward, The Adam Olsen Team enjoys its best year yet thanks to previously cementing its foundation in the realm of social media.

By employing social media marketing to the advertising strategy of real estate listings, The Adam Olsen Team has been able to continue helping its clients sell homes throughout the pandemic. Not only was it able to reach thousands of people over the span of a seven day period, but it was also able to take advantage of technology that allowed for virtual meetings to be conducted.

Being able to view a home via high-quality virtual tours has been a game-changer for selling real estate. Never has this technology become more useful than during the pandemic. Since The Adam Olsen Team has been making extensive use of virtual meetings and social media marketing, it has become the go-to choice for an increasing number of real estate sellers.

Besides technological prowess, The Adam Olsen Team also has over 35 years of combined experience and knowledge, which can assist in answering any question a homeowner may have. With dozens, or potentially hundreds, of decisions needing to be made when selling a home, going the 'for sale by owner' route is simply too stressful. That has never been truer than it is today. That makes hiring a brokerage team like this one key in alleviating the stress of selling a home in 2021.

The Adam Olsen Team prioritizes the interests of its clients and ensures they are well represented throughout the entire process. This team makes sure every step needed is taken. Using technology options like e-signatures ensures there is minimal contact, which keeps everyone involved in a real estate transaction safe and at ease.

If you have a home you are looking to sell, you stand to benefit from having the entire Adam Olsen Team brokerage in your corner, helping you sell your home safely, quickly, and for a good price.

You can head over to the Adam Olsen Team's website to learn more, as well as follow this fast-rising real estate team Adam created on Facebook, YouTube, and Instagram.

The post Why Listing Your Home With The Adam Olsen Team Beats Out ‘For Sale By Owner’ In 2021 appeared first on Haute Residence by Haute Living.

We believe the design industry has been revolutionized to be stronger, leaner and more effective in its core intention and purpose.  Some may argue that the Internet and social media exploded the DIY industry and therefore negatively impacted the value the interior design industry offers; we strongly disagree.

In the transparency the Internet and social media have produced, it has simply become the opportunity to go to an uncompromising depth of service and value in creating an irreplaceable position to our customers.

Spanning over three decades in the interior design industry, the DJK brand understands ever-changing climates in business practices and the mandatory component social media plays in today’s business arena; to think otherwise is to limit ones reach and subsequent success.

In what has been described by author Daniel Pink as the Conceptual Age, society is in the transitional period from the Information Age, also known as the knowledge workers, to the Conceptual Age wherein the success for the conceptual age worker is design, story, symphony, empathy, play and meaning.

Understanding these elements is vital to marketing, capitalizing and monetizing through social media outlets.  It is estimated over the next few years, an additional 4 billion individuals will be entering the global conversation through the Internet and social media outlets.

In addition, through social media DJK continues to partner with others of similar values and messaging to synergistically increase both the DJK message as well as the partnering brands.  The ability to assist in sharing and supporting the brands of others is one of the many powers of social media; the reciprocal nature of this practice is priceless.

In August 2013, DJK is pleased to announce the launch of a comprehensive and interactive website to deepen the conversation and dialog with our followers.  One of the primary tools utilized in sharing our knowledge via the website and social media will be the ability to deliver valuable content that supports, inspires and shortens the learning curve on a variety of topics for the reader.

In the ongoing development of social media, the ability to promote and strengthen the reach of ones message is greatly expanded with unlimited possibilities, in particular to the entrepreneurial spirit of small business owners of this Conceptual Age.  Therefore, social media is here to stay, evolve, and continue to transform the way the status quo has functioned, and is unquestionably an essential and cooperative component to success.

- David Joseph Katona

For more information on David Joseph Katona Interior Design, visit the company's Haute Design Network profile and home website.

Want to keep up with the latest and greatest from the Haute Design Network? Visit us on Facebook!

The post Social Media: A Doorway to Unlimited Possibilities appeared first on Haute Residence by Haute Living.

Once you have a listing, how do you prepare a marketing plan specific to that property?

My specialty as a Real Estate Broker is to be the Listing Broker.  In this market, to be the best, you must have the inventory.  Once I attain a listing, the fun begins.  I have a professional Photographer take photos and a virtual tour.  I enter these photos on my marketing publications and send out postcards to neighboring areas to get the word out.  Broker Tours or Open Houses are also a great way to get the word out.

What media channels do you find work best, and why do you think they work? (Print, online, direct selling, word of mouth)

The majority of my clients contact me through word of mouth or referral base.  I believe this is due to my presence in the market.  I have a heavy presence on Facebook, Twitter and other social networking sites.  I advertise in a few print publications as well, such as "Home Gallery of Bucks County", which I believe is the best Print publication around in my area.

Do you find that specific media channels have become more effective for specific markets, properties, or market segments?

I feel that some media channels have definitely become more effective.  As I stated in the previous question, Facebook and Twitter are huge media channels that help me attract and attain more business.  In some cases, more than direct mail and Print advertising.  It's a huge tool that everyone, no matter what business they're involved in, should utilize.

What advice or assistance do you offer your clients when it comes to staging their property for potential buyers?

I have mixed emotions about staging.  Don't get me wrong, it definitely can take a home that is an eyesore into a more attractive home.  But, it also isn't natural. When clients look at homes, they need to visualize how they home should look while is lived in.  Not how the home looks as model house.  It obviously depends on the buyer, but I think home staging is not necessary when selling a home.  I think it's the marketing and Broker that sell the home, not the Staging.

When it is time to showcase the home, how do you decide to have an open house, or to show the property by appointment only?

When it’s time for The Joseph Bograd Team to run an Open House or show a property, much preparation is involved. We like to plan an open house at least 2 weeks in advance.  It gives us time to make brochures, market the open house.  Whether it is in print or social media advertising, you need to give time for the advertising to work.  You can't start marketing a property the Friday before the Open House on Sunday.

When showing a home, we make it a point to educate ourselves with the homes that we will be showing our prospects before the actual appointment.  This way we are well prepared and are comfortable with the client and knowledgeable about the home.

The post Multi-Faceted Real Estate Marketing: The Joseph Bograd Team On Selling Your Home appeared first on Haute Residence by Haute Living.