Hilary Farnum-Fasth was hosted by Haute Media Group Cofounder Seth Semilof. Watch their conversation below.

The topics included Hilary’s illustrious career from marketing at Regatta Bay, becoming a broker during the Great Recession, and her eventual ascendancy in luxury real estate partnering with The Corcoran Group.

Having started her real estate career within the renowned communities of Regatta Bay and WaterSound Beach, Hilary is well-versed in the art of selling luxury real estate. While the owner and of Beachy Beach 30A & Beachy Beach Destin, Hilary leads day-to-day operations, creates marketing and advertising programs, lists high-end luxury properties, and hires, trains, and manages new agents. Hilary attributes her professional success to a solid combination of tenacity and relationship building. For over 18 years, she has used her powerful negotiation skills to stay ahead of the curve in a dynamic, ever-changing industry.

Here are some of the questions and answers from the exclusive interview with Hilary.

Seth Semilof: In your bio, you went to Florida State. What did you do after school?

Hilary Farnum-Fasth: I was offered a job in Destin, Florida at Regatta Bay and that is where I got my start. I was in marketing for them and had an incredible mentor. He taught me everything to do with marketing. He always was teaching us how to sell real estate in a visionary way, but I actually did not want to sell real estate because my mom had been a real estate agent. Obviously, I was always meant to be in it and the developer saw that in me. He said, “Listen, you are sitting here on site doing the marketing, but sometimes, clients are coming in and the agents are out in the field. You are the one talking about the real estate, and I would be so much more comfortable if you had your real estate license.” I got the license and literally the day I got licensed, he said, “Oh, by the way, I need you to become an agent because we just had somebody move on.” That is how I got into real estate and, of course, it was the best thing I ever did.

SS: Tell us about how long it took you to start getting into sales. Did you have success immediately with that?

HFF: Ironically, I did have success immediately, but it was because I went all in. I actually invested in myself heavily. What I mean by that is everything was pulling way back and the first thing that people do is the thing they should not do, which is they stop paying for all the marketing. They get fear-based and fear drives them which for me, fear is not even in there at all. There was a local newspaper where if you had an ad in there, you were it. I did these full-page ads that cost a fortune. I went all in, so it allowed me to build very quickly and stand out very quickly.

SS: How did you come up with the entrepreneurial idea to bring Corcoran to your area?

HFF: They actually chose me as fate would have it. They had decided Corcoran was going to start having affiliates and they were looking for key brokers. They wanted a partnership with specific brokers, and they had identified me. As a broker, I had never ever had any interest or desire to be under a national brand. I had actually always been an independent broker, but Corcoran was that one brand that I always modeled after. I thought they had figured it all out and I love their messaging.

SS: What is some advice that you could give to a new agent or anyone that is getting into the business today?

HFF: This did not happen overnight because it is 20 plus years of loyalty. I did my job in cultivating those relationships and they now want to refer everybody to me. It should take a little time to cultivate that loyalty and those referrals. The goal is to make it a long-lasting career instead of this immediate overnight, make a lot of money type thing. I am growing something that is going to sustain for years and years, 10 years from now, 20 years from now. It is actually one of the coolest careers in that way.

SS: Where do you see yourself and your business in the next three to five years?

HFF: I definitely plan to open more Corcoran Reveries all throughout the southeast. I cannot wait to bring this brand to all the areas it is a perfect fit for. We are going to continue to grow and provide insanely high-level training at a luxury premium for agents because that is something missing in the market. Someone gave me that privilege when I started, and I want to give that now to all the agents that come and decide to be with us.

For more information, please contact Hilary Farnum-Fasth at (850) 231-5030 or hilary.ff@corcorangroup.com.

To watch more real estate webinars curated by Haute Residence, visit http://dev.hauteresidence.com.

The post Chat With Haute Residence Leaders, Episode 9: Hilary Farnum-Fasth appeared first on Haute Residence by Haute Living.

8112 Inspiration, Miramar Beach, FL

Florida’s northwest Gulf Coast ranked #1 on the new “100 Best Markets to Buy a Vacation Rental Home in 2020” report by Rented Research and Weiss Analytics. The new 2020 report determined that Florida’s Panhandle offers the best returns on vacation home investments over every other U.S. market.

Listed below are reasons to invest your money in a 30A vacation rental home.

Potential for higher income

In purchasing a property in 30A, you can enjoy the potential to make income or anything that would otherwise fit your needs. This could include buying and holding; buying, improving, and selling; buying and converting to a vacation rental; buying and converting to a long-term rental; or any combination of these.

Whenever you purchase real estate, there is usually an opportunity to make some rental income (or at least cover expenses) and then, hopefully, make some money when you decide to sell down the road. Highway 30A (or “South Walton” more broadly) typically demands higher rental rates and higher dollar-per-foot sale prices than surrounding and competing areas.

This means that in areas that charge higher rental rates and have higher home values, there is a larger attraction from buyers and renters with higher disposable incomes. Purchasing a property in 30A will supplement higher vacation rental income and higher long-term rental income.

High real estate demand

30A is in the prime location for vacation rental homes with beautiful beaches, large state parks, and unique architecture on all sides. Nestled between the busy cities of Destin and Panama City Beach, 30A is the best spot for a laid-back vacation home when you are trying to escape hectic schedules or worries back at home. In real estate, location is everything; 30A has it all.

The quaint beach towns along highway 30A are where artists and promising architects alike gathered to create a place like no other. On 30A, you won’t find big chain businesses or many tract home developments; instead, you will find a place that has been protected since the ’80s from any development over 50 feet tall and communities that flow together with the surrounding environment.

30A has attracted many affluent families of the southern states, with many from the North and the Midwest now flocking to the Emerald Coast to vacation and invest in vacation rental homes.

Ownership flexibility

Owning real estate in 30A allows you the flexibility to be as involved or not involved as you would like. Many investors shy away from owning vacation rental homes because of how hands-on owners have to be. Owning a 30A vacation rental income-producing property allows a wide variety of involvement, ranging from full self-management to relatively hands-off ownership (recommended to use a home manager or full service management company) for the least involvement).

30A is still expanding

Even though a few homes on 30A date back to the 1890’s, anyone watching closely can see that 30A is still developing into one of the most coveted vacation destination spots in the U.S.

Examples of recent expansions and renovations include: Alys Beach and Kaiya Beach Resort are bringing a level of luxury and construction to 30A that is second to none; the St. Joe Beach Club has just undergone improvements in service and capacity; Seaside, 30A’s first “Planned Urban Development,” is experiencing a renovation push and more construction than ever before; Gulf front properties all over 30A are being purchased to make way for large, luxury $10 million (and higher) homes.

Our expert, Paula Hinegardner, can guide you through the process of purchasing a vacation home from start to finish. Once you decide to invest in a 30A vacation home (or vacation rental home), the Paula Hinegardner Group will walk you through each step in purchasing your new property, including both virtual and in-person home buying.

The first few steps in purchasing a new home will include:

• Consultation, either virtual or in-person
• Find your favorites through a drip system directly to your email to find the newest listings the day they hit the market!
• Take a Tour, either virtual or in-person

Buying and investing in a 30A property is more than what is seen on the surface, it’s buying into a secluded lifestyle and a unique beach town culture. Choose to vacation and invest in a 30A vacation rental home to make memories with families and friends for years to come — it will be worth your time, money and happiness.

For more information, please contact Paula Hinegardner at 615-618-1330 or phinegardner@me.com

Paula Hinegardner is the exclusive agent representing the Santa Rosa Beach, FL real estate market as a member of the Haute Residence Real Estate Network. View all of her listings here.

Photo credit: Jay Winter, Home Pix Media

The post Paula Hinegardner On The Benefits Of Owning An Emerald Coast Vacation Home appeared first on Haute Residence by Haute Living.

They were hosted by Haute Living's Erik Haase. Watch the full webinar below.

Highlight quotes:

Hilary Farnum-Fasth: "Alys Beach has been the number one community in 30A that has seen the greatest surge not only in the number of sales but the price increase as well... So much [property] has been bought sight-unseen has been a big difference for us in 2020 and 2021. The properties are going so quickly or you have to act so quickly when a property is secured that you don't have the time to come here and person to see it, so we really are [buyers'] eyes and ears and they are having to trust their agents more than they ever have before... The thing that has always drawn people to 30A, but even more so now, is there is an incredible outdoor lifestyle. Whether you like to do all the beach activities, or you want to ride bikes, go on walks. You have tennis, incredible golf course communities, fishing; literally anything and everything outdoor is available to you here, so it feels like a very safe place.

Nilou Henderson: "We try to be very digital and media-driven, so we've done the virtual tours even prior to Covid, but I will say we're doing it a lot more now. We're making it a requirement for our agents inside of our firm to do the virtual tours. We are closing deals on virtual tours very often. Your agents are really able to show their value during these times. We are undervalued in a lot of different areas. A lot of different platforms have made it difficult for us to be able to really show why it's important to have that representation, but, most importantly, during this time, it's allowing us agents to be able to show the value that we hold during a real estate transaction... Charlotte is great, not too big. It's the South but still has a bit of that city flavor... For us, we work with a lot of sports and entertainment [people], so a lot of our guys that are coming into town and signing with the new team, it's very easy to have this be home for them.

To watch more real estate webinars curated by Haute Residence, visit dev.hauteresidence.com.

Hilary Farnum-Fasth, Nilou Henderson

The post Webinar On The Latest East Coast Real Estate News appeared first on Haute Residence by Haute Living.

Photo Credit: Shutterstock

Here, members of the Haute Residence Network share their thoughts on the subject.

"Homeowners cannot match the networking influence or results of experienced real estate agents, even though we wish they could." - Ernie Carswell, West Hollywood, CA.

"As experts in our field, a professional Realtor will know all the possible issues that can arise during a transaction and have the industry connections to get them resolved, so that collectively we can work towards a smooth closing. In a luxury market, my knowledge has come from years of experience, and investing in extensive luxury training to ensure that I am current and astute on things that all too often the homeowner may not think about. When you have to deal with wetlands, easements, open permits, property lines, warranties, previous history of the property, there are always variables that make it crucial to have that expert available to you. Also, in a low inventory market like we are currently seeing along the Emerald Coast, we have the ability to find properties through our spheres they would not be able to find on their own." - Hilary Farnum-Fasth, Broker, Owner, Corcoran Reverie, Scenic 30A area, FL

"Listing with a professional real estate agent gives the property endless marketing avenues that an owner would never be able to do. Through Sotheby’s I can network with agents basically all over the world and market a property in so many different markets." - Sandra Fiorenza, Miami Beach, FL.

“Your bottom line!  Stats are proven agents deliver a better net! Better systems, better marketing, better relationships, a better deal!” - Scott Goshorn, Brentwood, CA

“Experienced agents are skilled negotiators and understand what buyers want and what potential pitfalls lie ahead, so we can build a sales process that has a high probability of success.” - Cyd Greer, Napa Valley, CA.

"A trusted advisor delivers far beyond their fee in terms of ROI, time saved and quality of experience.” - David Hatef, Washington DC Metro area.

"Your Realtor can give you up-to-date information on what is happening in your local market, as well as the price and condition of competing properties. These are important factors in marketing your home and selling it for the best price. Statistics show that listing your home with a professional results in both a faster sale and more money for the seller." - Susan Ito, Dallas, TX.

Contact Haute Residence for all your real estate needs. We have a vast network of real estate professionals throughout the US, Canada, the Caribbean, and Europe that can help you find your dream home or sell your estate.

Visit https://dev.hauteresidence.com/ for more.

The post Hire A Real Estate Agent To Sell Your Home Faster And At A Fair Price To You appeared first on Haute Residence by Haute Living.

Corcoran Reverie presents

Take in the panoramic Gulf views and calming turquoise colored water from nearly every room in this newly constructed Panama City Beach home. Thoughtfully designed and built by the well-known Holiday Beach Development Group, ''Stay Salty'' features 7 bedrooms and nearly 5,000 square feet of prime living and entertaining space. Relaxation can be found on the first floor in the oversized media room and outdoor oasis. The private heated pool is steps away from the sugar white sand and beach boardwalk. The custom wood-trimmed staircase leads to the second floor which is home to the living and kitchen areas along with two bedrooms. With seating for thirteen people inside and additional seating on the covered open-air balcony, the kitchen was designed with entertaining in mind.

Three additional bedrooms and a game room with balcony access are found on the third floor. The grand primary suite is located on the fourth floor complete with a private balcony and sitting area. Centrally located within close proximity to the world-class dining and entertainment venues located at Pier Park and along the iconic Highway 30A, the location is truly ideal. With the ability to comfortably sleep twenty four and the incorporation of multiple living areas the layout is perfect for multi-generational families creating a prime short-term rental investment opportunity. The interior was professionally appointed by K&J Design Group and is being offered fully furnished. If you are looking for a solid Gulf-front investment opportunity this is the one- the Seller is offering the Buyer a $100,000 rental income guarantee for the first 6 months of new ownership. Schedule your private viewing today and "Stay Salty" while living the coastal lifestyle you deserve.

Address: 8311 Surf Drive, Panama City Beach, FL 32408

Price: $2,995,000

For more information, please contact Corcoran Reverie at 850.231.5030 or info@corcorangroup.com

Corcoran Reverie is the exclusive agent representing the Scenic 30A, FL real estate market as a member of the Haute Residence Real Estate Network. View all of their listings here.

Photo Credit: Tim Kramer Photography

Photo Credit: Tim Kramer Photography

Photo Credit: Tim Kramer Photography

Photo Credit: Tim Kramer Photography

Photo Credit: Tim Kramer Photography

Photo Credit: Tim Kramer Photography

The post A Panama City Beach Home With Gulf Views By Corcoran Reverie appeared first on Haute Residence by Haute Living.

11125 Gulf Shore Drive, Naples, FL 34108, listed by Dante DiSabato

Photo Credit: Matt Steeves Photography

"I am very excited about the 2021 market in Naples. It looks to be off to a fast start just based on the activity in December. We have such a lack of inventory in Naples and we are just at the start of the season. I can only imagine what will come." - Dante DiSabato, Naples, FL.

Courtesy of Corcoran Reverie, Scenic 30A area, FL

Photo Credit: Jason Ellis

"In 2021 we will continue to see a record number of people move to our area as their primary residence as they are seeking out areas and climates that give them the ability to have a lifestyle, they want in the new Covid world we live in.  The ability for people to work from home has created a shift that will make our area one of the most desired due to climate, various outdoor activities, less populated, and of course, the unique and beautiful beaches that our area offers.

The second home market will continue to thrive as buyers are seeking an option for their family to come for school, Work, etc. now that the ability to do school and work is a virtual option.  Also, with the migration of buyers from cities like Chicago, St Louis, New York to Nashville, Atlanta, Dallas, we will see a new group of buyers seeking a beach home as they will now be within driving distance of their primary home.

The luxury investment product will continue to be in demand due to low-interest rates and what is considered a tangible asset." Hilary Farnum-Fasth, Broker & Owner, Corcoran Reverie, Scenic 30A area, FL.

Churchill Oaks Drive Lot 89, Santa Rosa Beach, FL 32459, Listed by Hunter Harman

Photo Credit: Beach Properties of Florida

"In 2021 we expect to see a continued rising demand here in South Walton, yet with reduced inventory. The 30A beach community that has long been focused on tourism and vacation rentals is now shifting towards an increase in permanent residences." - Hunter Harman,  South Walton, FL.

27280 Oak Knoll DR, Bonita Springs, FL 34134, listed by Angela Lutzi Dellatorè and Scott Dellatorè

Photo Credit: LaCasa Tours

"The market seems to keep getting better and better. People are leaving congested cities such as New York and Chicago for areas like SWFL where they will enjoy a resort-like living environment. Many companies have allowed their employees to work remotely, indefinitely. If you live in Bonita Springs, you can take your lunch hour on the beach every day. How can that be beat?" - Angela Lutzi Dellatorè, The Dellatorè Real Estate Group, Bonita Springs/Barefoot Beach/Bonita Beach, FL

3985 Roberts Point Road, Sarasota, FL 34242, listed by Joel Schemmel

Photo Credit: Coastal Home Photography

"The 2021 Sarasota real estate market will continue the trends from the latter half of 2020, demand outstripping the supply of available properties. Population growth driven by migration from high tax states, the new ability to work remotely, excellent schools, and fantastic weather are the underlying dynamics. Comparative value is also a factor. The Sarasota market is getting benchmarked against other Florida markets where prices are higher. The long and the short, the Sarasota market will continue to be strong only limited by the supply of properties." - Joel Schemmel, Sarasota, FL.

418 Blanca Avenue, Tampa, FL 33606, listed by Jennifer Zales

Photo Credit: Tony Sica

"Inventory for luxury listings is at an all-time low in the Tampa Bay area. Homes that are priced well are selling very quickly. If homes are overpriced, they will stay on the market for an extended period of time and often sell at a lower price than if they were priced correctly from the beginning. Since the onset of the pandemic, many buyers are trading up to larger hones and will continue to do so in the new year in order to accommodate working from home (and in some cases schooling from home). With the number of people leaving high tax states such as New York, New Jersey, and Connecticut, and most recently California, we will continue to see an influx of buyers coming to the Tampa Bay market well into next year." - Jennifer Zales, Tampa, FL

The post Florida West Coast Real Estate Expectations For 2021 appeared first on Haute Residence by Haute Living.