Laila Colvin and Rafaela Simoes

Photo Credit: 2id Interiors

While 2id Interiors has stood out as one of Miami's premier luxury interior design companies, perhaps most are not acquainted with the 2id origin story. Co-Founder and Creative Director, Rafaela Simoes shares the beautiful origin of her amazing partnership with Laila Colvin.

Do you know those people whose parents went to school together and created a bond where it would make it inevitable for their children to become best friends? Eventually, those children grow up side by side and dream of becoming partners and building their own company when they get older.

Cool, isn't it? Well, guess what? That's not our story.

Our mothers did indeed know each other for many years. They went to school together in Brazil. However, we defied the odds and both our mothers' efforts to get us to meet one another and we did not instantly form a friendship. In fact, we never met each other while we lived in Brazil. Incredibly, our story only began once we both ended up moving to the U.S.

Laila realized we had both moved to Florida and her mother convinced her to give me a call. That was the beginning of a beautiful friendship. We immediately bonded over our similar backgrounds and our shared passion for interior design.

I believe we were meant to support each other here in the States and eventually work together, even though it was never in either of our plans. One of the magical things about life is that it is unpredictable. Because not only is she now one of my best friends, but she is my pattern in work and in life. We even got pregnant almost at the same time and now our kids have grown up together.

Working as a duo can be challenging, but for us it is a blessing. Since day one, we had similar visions for the business and every obstacle we have overcome since then has only made us better partners. We recognize our individual limitations and we respect what each other brings to the partnership.

Laila is more pragmatic, practical and rational. She is better with numbers and budgets, so she is the one who brings some sense when we are going too far and keeps us on track with finances. I am more emotional, intuitive, approachable (but not early in the morning, please) and outspoken.

Working as a pair allows us to share our tasks, while each of us specializes in areas we're best at and enjoy most. By sharing the labor, we can lighten the load. This allows us to take time off when needed, as we know there will always be a trusted person to hold down the fort and this has certainly had a positive impact in our personal lives.

2id Interiors

Photo Credit: 2id Interiors

Another advantage of our partnership is that we have a multidisciplinary approach with our clients. We work in a way that allows them to not get confused with both of us. If Laila begins a conversation with a client, she will be the one that will continue assisting them in that manner in order to ensure clear communication. The same applies if I am the one to begin the conversation. This avoids confusion and clients always know who to speak with. That said, we always share and discuss key pieces of information for every project to make strategic decisions that are best for the business.

All of these processes ensure harmony and clear results. I believe that our skill sets combined is what makes up the 2id recipe for success, along with the amazing team that we have, not behind us, but rather working by side by side with us. This way, we create a stronger, more balanced, and happier workplace.

The story of how we became 2id Interiors

The name of the company was something we struggled with. It was difficult to think of a name that included both of us and that also sounded good. I previously had my own company, the RS ID, which stands for Rafaela Simoes Interior Design. Laila made its logo and I was so in love with the "id" component that when it came time to think of a name for our company, I was not giving up on it.

We brainstormed ideas to include our initials but nothing was working out. Eventually, Laila had the idea of adding the number 2, to "id," symbolizing two interior designers, as a provisional name, but of course, it ended up being our permanent name. It's simple and conveys the idea that we are two people in this amazing journey together.

The post Partners At Work And In Life: The 2id Interiors Story appeared first on Haute Residence by Haute Living.

The Haute Design Network by Haute Residence brought together four designers from across the country to sit down and discuss the business aspect of their Design Careers.

"The Business of Design" webinar was hosted by Haute Living Media Group Senior VP, April Donelson and included the following designers: Rafaela Simoẽs and Laila Colvin of 2id Interiors, Karlee Coble of Karlee Coble Interiors, and Dorothy Alon of Sophea Designs. While interior design can certainly be an artistic and expressive career, when one owns their own design firm, the business aspect of things comes into frame all too quickly. The talented and successful designers explained the intricacies of walking the fine line between artists and business person all at once.

Here are some of the highlights of the conversation:

April Donelson: At what point did you decide to start your own design firm and was there ever a point where you ever thought of designing in any capacity which did not involve owning your own firm?

Karlee Coble: I started out working for other firms. Right out of art school, I had worked for three major firms before I started my own firm. While there, I learned everything from working with clients, to writing contracts, to learning how to get work, how to maintain work and so on. I found that every project is different and every client is different. So, I kind of worked my way up to my own firm and I got to see everything from other design firms. Once Had my own firm, it was organic and it just naturally happened. It was a point in my career where I was ready to be on my own and do my own thing and serve my clients in my own way. I had all the knowledge from other firms on how to do so. I guess I kind of worked it out backwards but it all worked out and it has been really successful.

AD: In regard to the beginning, the early years, what is the biggest lesson you got or the biggest take away you could share?

Rafaela Simoẽs: I think the biggest lesson I've learned has actually been to learn how to say 'no' to a client when you don't feel the chemistry or when you sense that things are just not clicking and you feel the relationship will not go well. Because I'm a pleaser, I always incline to try to satisfy the client no matter what but at some pint down the road, things get ugly if you avoid saying 'no.' So now, whenever I get that feeling, I would just rather not proceed and I move on.

AD: How do you integrate social media into your business? Do you see it as a positive or negative?

Laila Colvin: I think social media, for our company at least, is so major these days, especially Instagram. I would say we have more than half of our clients coming from Instagram alone. It's unbelievable how Instagram in particular is so important to us.

AD: What is the most enjoyable component of being a business owner?

Dorothy Alon: The best part of this business is the I can drive in Los Angeles, Santa Monica, Venice, and I may not know the person who live in this home, but I do know how this house looks on the inside. We also impact the exterior of the house as well so philosophically, it's like we are part of the landscape of Los Angeles. It's exciting because you think of all the people who live in these houses and you don't know their names but I feel as if I am a part of their lives despite not knowing their names and vise-versa.

Watch the entire conversation below:

The post Watch: Haute Design Experts Explain The Fine Line Between Being Entrepreneurs And Artists appeared first on Haute Residence by Haute Living.

Rafaela Simoes & Laila Colvin

Photo Credit: 2id Interiors

Founders and Creative Directors Rafaela Simoes and Laila Colvin have established Miami’s premiere luxury interior design company, 2id Interiors. Regarded for their relevant and skillful approach to design, 2id Interiors in Miami is an award-winning leading interior design firm servicing clients which are among today's well-known names in professional industries and entertainment, spanning across South Florida, the U.S., and around the world with projects in Canada, Europe, and Brazil.

The dynamic duo behind 2id Interiors sat down with Haute Design and spoke about an eclectic array of topics which covered subjects from collaboration in design to what inspires their work.

Haute Design: Both of you are from Brazil. Do you think part of the Brazilian culture or design criteria carries over into your work?

Rafaela Simoes: Yes. I think the use of wood and organic, essential materials are always present in our design and I think that really comes from the Brazilian style of design. The desire to use natural and organic textures, I think, is very Brazilian and we always apply that into our work.

But because we also cater to so many cultures here in Miami, not just the Brazilians, I think we have learned how to be very diverse. For example, we have Russian clients who like a bit more 'bling-bling,' Brazilian clients who are more 'Earth-y,' and love the use of wood, but then we also have German clients, who have a totally different taste.

We have so many different clients and you can see that in our portfolio because it's so eclectic. We don't only follow one trend or one style. We cater to different cultures, different clients, with different backgrounds, and I think that is definitely reflected throughout our portfolio.

HD: We would agree! You mentioned the use of natural elements within your design. Have you noticed a shift with clients in regard to requesting more environmentally-conscious materials and design principles?

RS: Yes, I think so. Not specifically ecologically conscious material, but definitely more design aspects geared toward nature, more blues and greens. We are doing a lot of green walls on the exteriors of homes, so I do feel that people want the outdoors reflected inside their homes a little bit more. That said, I wouldn't go as far as saying it would be ecologically-friendly thinking.

We do have clients who really want to go in an environmentally-conscious direction and make sure the materials are responsible, but that's rare. That does not happen much.

Rafaela Simoes

Photo Credit: 2id Interiors

HD: That's interesting. Switching gears a bit, considering all the time most of us have spent indoors over the past year or more, do you think clients have reconsidered how much they value their interior living spaces and home design?

RS: We definitely felt that at the beginning of COVID. We were a little bit worried about what was going to happen, as everyone was. So, everyone was remaining indoors and trying to contact us for potential projects and we couldn't do construction. But clients were ready to improve their homes right away.

From the beginning of lockdown, clients wanted to change furniture or change the layout of their homes that we had recently worked on and make things more comfortable. The first thing we did, before lockdown was over - we were already sending proposals to existing clients and new clients . It seemed everyone was desperate to improve their homes because it was a new way of life. No one had ever stayed home for this long so it was an interesting shift in the way people lived.

Everyone wants a comfortable home and they always have. But now, this idea of a comfortable home is really at the top of the list for requests. The requests have definitely shifted toward a more cozy and inviting home because people are working from home, the kids are studying from home, so comfort is key.

HD: To that point, something that has been rightfully addressed often throughout the year has been mental health. Have you noticed this awareness of mental health affect the clients' requests?

RS: I totally think so. But with us, we always thought about that when we started in this business; using materials we love, natural materials, bringing nature inside, including wood and raw materials inside the home, which does not happen in Miami often.

I think the Miami style is very shiny and cold and not very home-y. It's glossed whites and a pearly kind of style. Which, in my opinion, is not the most mentally healthy because it's so cold rather than warm and cozy like one should want their home to be. We are always designing with that in mind. We totally think that the house can be chic and elegant but still include some nature in the home.

We want the home to be beautiful but still feel cozy and warm and I totally connect that to mental health. I think that having a home that is not so cold and stark is very important for mental health.

Laila Colvin

Photo Credit: 2id Interiors

HD: If we had to ask you to name three main principles throughout your design, what would those be?

Laila Colvin: I think our main principle is definitely to design for the client. As Rafaela mentioned, we have clients from all over the world and our portfolio is so eclectic because of that. I don't think we have a specific style. We do have some things that are always present, but we really try to embrace the client's dream home.

We really try to follow their vision and try to put that together for the client. If the style is more traditional, we will keep things more traditional for that project. If the taste is very modern and contemporary, we embrace that. So, whatever dream the client brings to us, we try to really embrace that.

We are not designers that say, 'you know what, that's not my style, go find someone else.' We really love having been able to work on such a variety of projects because that is an asset when trying to satisfy the clients to create their home, not our home.

HL: So, would you say in this case the client can be regarded as a secret weapon within your design team?

LC: Yes, that would be a fun way to say it, yeah. We definitely listen to them. There are a lot of exchanges between us and the client so that we have a better understanding of their desires. I do not understand how other designers can have a style that is so specific. You know, some designers have a style that once you see the work, you know it's them right away.

I don't know how they do it! Because they either need the client to totally buy into their personal vision so the client agrees to everything they recommend, or they say no to a lot of clients. We cannot do that. We actually love the difference between our projects and clients.

If you would like to learn more about 2id Interiors, CLICK HERE to visit their website.

The post 2id Interiors’ Rafaela Simoes and Laila Colvin Talk To Haute Design About Their Design Philosophy appeared first on Haute Residence by Haute Living.

Jennifer Nicole Lee, Lennox Lewis, Sandra Fiorenza

Photo Credit: Romain Maurice

The 22-person dinner was held inside Marion Miami’s private room, featuring an assorted menu specially curated for the event. The evening kicked off with a cocktail hour of cross-industry networking, as well as sharing stories and experiences over the past year of their respective businesses and lives. Haute Media Group CEO Kamal Hotchandani led a wine tasting with Philippe Vasilescu, Managing Partner US/Caribbean Cellart Wine, and Olympic Gold Medalist, and Lewis. The champ gave a heartfelt speech and finished it with a toast in honor of Haute Living.

Lennox Lewis, Kamal Hotchandani

Photo Credit: Romain Maurice

Members and representatives of the Haute Living networks present at the second Haute Leaders dinner included:

Haute Residence: Melissa Barragan, Kayce Driscoll, Sandra Fiorenza, Maisie Lenzi, Paola Marulanda, Jennifer Nicole Lee, and Krista Richman

Haute Beauty / Haute MD: Gil Rogachevsky, Dr. Jay A. Young

Haute Design: Laila Colvin, Suri del Castillo, Rafaela Simoes

Delicacies of Marion Miami

Photo Credit: Romain Maurice

The Haute Leaders dinner series will continue next month.

Krista Richman, Maisie Lenzi, Suri Marlen Del Castillo

Photo Credit: Romain Maurice

Kamal Hotchandani, Paola Marulanda

Photo Credit: Romain Maurice

Andrea Gutierrez, Dr. Jay Young

Photo Credit: Romain Maurice

Sandra Fiorenza, April Donelson, Jennifer Nicole Lee

Photo Credit: Romain Maurice

Kayce Driscoll, Emily Wriston, Erik Haase

Photo Credit: Romain Maurice

Rafaela Simoes, Monica Pawar, Laila Colvin

Photo Credit: Romain Maurice

Kamal Hotchandani, Melissa Barragan

Photo Credit: Romain Maurice

Lennox Lewis outside Marion Miami

Photo Credit: Romain Maurice

The post Second Haute Leaders Dinner Series Held At Marion Miami With Lennox Lewis appeared first on Haute Residence by Haute Living.