Haute Residence member Paola Marulanda is a South Florida real estate expert, the founder, and CEO of Luxury Home Connect, and one of Miami’s top realtors. Using her expertise, passion for real estate, and commitment to outstanding service, she has successfully brokered transactions for a wide array of prominent clients and made record-breaking eight-figure sales. Recently, she talked with Haute Living about the effects of Covid, current market trends, and the secrets to her success.

Haute Residence: How has the market changed since Covid?

Paola Marulanda: In early 2018, new laws came into effect that eliminated the individual state income tax in Florida, making Miami an increasingly attractive home base for America’s wealthiest. Shortly after this migration of affluence ensued, Covid-19 forced every individual and every business to reevaluate their priorities for the long haul. Suddenly, the appreciation for home space — especially horizontal space, versus vertical space in homes and condos — surged at an incredible rate. Although at first condos were at a standstill while the single-family home market experienced a frenzy, the seemingly endless oversupply of condo inventory was absorbed by those drawn to the climate, taxes, and lifestyle South Florida has to offer. Furthermore, affordability compared to other major metropolitan areas and record-low interest rates opened the floodgates. Now, with headquarters and satellite offices opening all over, it makes sense for people of every level of wealth, education, and business to move here.

HR: What are the current trends in your market?

PM: The current trend in Miami is the quintessential example of a supply and demand imbalance. The combination of record-high demand and a finite supply of inventory created the perfect storm for a surge in prices, making it a very strong seller’s market. Miami-Dade County’s total home sales increased 142 percent year-over-year while existing condo sales increased 240 percent. Median prices on single-family homes rose 32 percent, from $380,000 to $500,000, and median prices for condos rose 26 percent year-over-year, from $262,250 to $330,000. The monthly supply of inventory for single-family homes has decreased 54 percent. In September 2021 alone, the total dollar volume for single-family homes in Miami was approximately $1.2 billion, compared with $975 million in September 2020. Active inventory in the same period has fallen to 2,957 homes in September 2021 from 4,039 in September 2020. Adding to the velocity of sales transactions is the expectation of a rising interest rate environment on the heels of a 6.2 percent CPI print, a measure of inflation. Heading into 2021, the Federal Reserve forecasted a CPI figure of 1.8 percent. Why does this matter? Now that inflation is not seemingly transitory, the market is anticipating higher rates. This translates to a potential 16 percent higher cost of borrowing over the life of the mortgage next year as compared to this year.

HR: How do you continue to offer optimal service in the current climate?

PM: It is crucial for buyers to work with a local expert who can match their desires with the reality of the market. This requires tapping into local contacts to obtain off-market properties and educating buyers about the myriad geographical boundaries that now extend into new and upcoming neighborhoods outside of the more popularly known ones, such as Miami Beach and Coral Gables. Now we can talk about areas like Surfside, Pinecrest, and South Miami, which were overlooked and undervalued before. On the seller’s side, the recipe for success was once network, reach, and marketing. Today’s market conditions call for a more extensive set of criteria in order to keep sellers safe from fraudulent buyers and scams. Taking deals from start to close and optimizing deal terms is of the utmost importance. Backed by the most renowned and leading agency in the luxury real estate world, Sotheby’s International Realty, I can ensure that the most extensive and appropriate set of tools is employed to gain maximum exposure, while my own company, Luxury Homes Connect, offers an additional layer of legal support and negotiation expertise.

HR: What are some past successes, and how do you plan to continue to be successful?

PM: My latest successes involve record-breaking eight-figure sales in multiple neighborhoods, such as South of Fifth, Key Biscayne, Coral Gables, and Brickell. I am truly passionate about matching buyers with their dream home and sellers with their dream offer. I am currently closing on my own dream home, which serves as a testament to the strength and positive trajectory of the Miami real estate market!

Paola Marulanda is the exclusive agent representing the Key Biscayne/Miami Beach Islands real estate market as a member of the Haute Residence Real Estate Network. For more information, call 305-496-0359 or email paola@paolamarulanda.com.

The post First-Class Connections – Luxury Realtor Paola Marulanda Talks Real Estate and Her Secrets To Success appeared first on Haute Residence by Haute Living.

Paola Marulanda presents

Very unique and luxurious corner unit at the prestigious Apogee South Beach Residence. Completely renovated 04 line apartment featuring 3 bed 3.5 baths. a media room, beautiful ocean views from an 11 Ft wide terrace, that itself provides a much needed summer kitchen. This fascinating unit also provides a gourmet kitchen with top of the line appliances, private elevator and much more.

Address: 800 S Pointe Dr #1504, Miami Beach, FL 33139

Price: $16,500,000

For more information, please contact Paola Marulanda at +1 305 496 0359 or paola@paolamarulanda.com

Paola Marulanda is the exclusive agent representing the Key Biscayne / Miami Beach Islands, FL real estate market as a member of the Haute Residence Real Estate Network. View all of her listings here.

The post Paola Marulanda Presents A Luxurious Corner Unit In Miami Beach appeared first on Haute Residence by Haute Living.

Jennifer Nicole Lee, Lennox Lewis, Sandra Fiorenza

Photo Credit: Romain Maurice

The 22-person dinner was held inside Marion Miami’s private room, featuring an assorted menu specially curated for the event. The evening kicked off with a cocktail hour of cross-industry networking, as well as sharing stories and experiences over the past year of their respective businesses and lives. Haute Media Group CEO Kamal Hotchandani led a wine tasting with Philippe Vasilescu, Managing Partner US/Caribbean Cellart Wine, and Olympic Gold Medalist, and Lewis. The champ gave a heartfelt speech and finished it with a toast in honor of Haute Living.

Lennox Lewis, Kamal Hotchandani

Photo Credit: Romain Maurice

Members and representatives of the Haute Living networks present at the second Haute Leaders dinner included:

Haute Residence: Melissa Barragan, Kayce Driscoll, Sandra Fiorenza, Maisie Lenzi, Paola Marulanda, Jennifer Nicole Lee, and Krista Richman

Haute Beauty / Haute MD: Gil Rogachevsky, Dr. Jay A. Young

Haute Design: Laila Colvin, Suri del Castillo, Rafaela Simoes

Delicacies of Marion Miami

Photo Credit: Romain Maurice

The Haute Leaders dinner series will continue next month.

Krista Richman, Maisie Lenzi, Suri Marlen Del Castillo

Photo Credit: Romain Maurice

Kamal Hotchandani, Paola Marulanda

Photo Credit: Romain Maurice

Andrea Gutierrez, Dr. Jay Young

Photo Credit: Romain Maurice

Sandra Fiorenza, April Donelson, Jennifer Nicole Lee

Photo Credit: Romain Maurice

Kayce Driscoll, Emily Wriston, Erik Haase

Photo Credit: Romain Maurice

Rafaela Simoes, Monica Pawar, Laila Colvin

Photo Credit: Romain Maurice

Kamal Hotchandani, Melissa Barragan

Photo Credit: Romain Maurice

Lennox Lewis outside Marion Miami

Photo Credit: Romain Maurice

The post Second Haute Leaders Dinner Series Held At Marion Miami With Lennox Lewis appeared first on Haute Residence by Haute Living.

They were hosted by Haute Living's April Donelson. Watch the webinar below.

De la Vega is President of ONE Sotheby's where, among other projects, he and his team have led the way in sales as the exclusive broker of the ultra-luxury development One Thousand Museum by Zaha Hadid Architects in Downtown Miami. Sherrill sold a unit at One Thousand Museum to start 2021 with a bang; she has sold multiple apartments in the building. Marulanda recently closed her sale of the $15 million Beach House in the South of Fifth area of Miami Beach.

This webinar marks the first anniversary since Haute Residence began its exclusive and industry-leading webinars on the latest in real estate, featuring top agents from around the world, developers, and interior designers. De la Vega was the first featured guest in Haute Residence's webinars, which took place as the lockdown measures were being implemented throughout the U.S. and worldwide.

Highlight quotes:

Daniel de la Vega: "[At this point last year,] I don't think anybody had real estate on their mind. Their family and their friends and their well-being were really everybody's priorities. Overall, personally and professionally, gratefulness is a word that continues to come to mind for me.

"We prepared for the worst, but we had an incredible year. We all believed that Florida and South Florida were always undervalued, but we did not think people would come here in the way they're coming. This is the Great Migration from the Northeast, just within the last year. We projected to finish the year down almost 70%; that's where we were budgeting. We took our budgets from 2019 to 2020 and completely scraped them and said, 'All right, these are the new budgets and we're going to be down 70%.' We actually ended up finishing the year in 2020 up 30%, and that was with an abysmal March, April, and May. Things started to pick up at the end of May and June. Everybody came together, all of our incredible agents, in a way that not many companies did it. It's a testament to our entire leadership team and to the grit that everybody has in this company. We've got some even more incredible announcements and things that we're going to be doing here in 2021, so it's been far beyond all of our wildest dreams... Understanding the client is so important. As agents, we start to sell, but it's the opposite. You want to engage with clients at an early stage by asking and listening.

"One Thousand Museum is more than just the crown jewel of Downtown Miami; it's the crown jewel of Miami. We did over $100 million last year, and on pace to do over $50 million right now. We're negotiating two major major deals. At the end of the day, it boils down to the product. Our sales team is, bar none, one of the best in the industry, but the product that the developers built is the best product that's out in the market. When you look at the finishes and when you look at the quality, it's just superior to so much else that's out there. When people walk it they feel it now, they see it, and they smell it. They get emotions that create an attachment that makes them want to buy. The amenities are out of this world, the views are out of this world. So, it's been an incredible experience and it will continue to be throughout the sellout."

Anna Sherrill: "I saw people helping each other with small businesses. Just watching our community become stronger, within Sotheby's, within my family, and within Miami Beach where I live was special for me... Nobody would have imagined right the weird have, during the pandemic, to have such a peak in luxury sales right. It was amazing and the beginning of this year, for me, was even stronger than the entire year of last year. Sellers are definitely still wanting to sell because this market is is a very strong and hot market. If you have the right property in the right location and priced right, there's no reason you won't have sold very quickly. I feel like we still have a huge amount of buyers that want to be here. A lot of people that have rented are looking for their place to call home, so I still have several buyers looking, and quite a few people that will be here in the future, or are here now and ready to buy.

"Supply and demand is the biggest difference [between 2020 and 2021]. The buyers shifted. It used to be just a lot of the Northeast and we used to get more of an international crowd, but in the last year, we have seen people come from Illinois, North and Southern California, and other areas. Our supply has gone down from several months of inventory in houses and condos to a few months. The good stuff is days on the market and gets multiple offers. It's a different market. I have been in real estate for 21 years and have never seen this kind of market. As long as you're communicating, managing people's expectations, and both sides are doing the right thing, you can get deals done and make everybody happy."

Paola Marulanda: "We really need to be there with our hearts for people. We cannot possibly understand what everybody's going through, so we need to listen. And we need to put our hearts first, and that's what allows us to understand how we can serve people who are still emotionally unequipped for such a massive change for all the things that were happening. Empathy was definitely my best friend through this and what allowed me, I think, to succeed a lot and to keep being a source of comfort and help people to make good decisions.

"We are seeing people who are not moving quickly and not accepting what's happening are either losing out or progressively missing opportunities. A lot of sellers are having second thoughts about selling because they think, 'Even if I profit this much, now where do I go?' because the inventory is so competitive. People coming from the outside are used to paying such higher price points. If you're a buyer, read the numbers yourself and see what's happening from any source, not just your realtor. I don't think that this is the bubble that's that you're going to buy and then it's going to depreciate. This is just the beginning of a steady increase in the new era that Miami is experiencing, and now Miami's being discovered in a way that it was never discovered before."

On her sale of the Beach House in South of Fifth, "This buyer was the perfect person to live here and was exactly who we were targeting. He's obviously a very wealthy person. This is not even their primary residence. It's in South a fifth, which is a community that has so much that everybody wants right now, but there's nothing like it that is like a house. Even penthouses are not comparable to this particular property."

For more, visit https://dev.hauteresidence.com/.

Daniel de la Vega, Anna Sherrill, Paola Marulanda

The post Watch: South Florida Real Estate Webinar, With ONE Sotheby’s International Realty appeared first on Haute Residence by Haute Living.

Marulanda, CEO of Luxury Homes Connect at ONE | Sotheby’s International Realty, says, “these are deals that mark the start of a new era in Miami. It’s exhilarating to represent America’s wealthiest individuals and help them navigate this new landscape while achieving record-breaking sales for our sellers in Miami, which seems to be the world’s hottest city for relocation right now.”

The new owners will enjoy over 6,000 of indoor square feet of this South Florida gem while having access to the services and amenities of a 5-star resort at the Ocean House. With five bedrooms and six bathrooms, the home is on 7,197 square feet of lot size. It also has two sunrise terraces, one sunset terrace, a movie theater, and a glass-encased Wine Vault enclosing a hidden home office.

"The Beach House is a two-story residence within a boutique building that has the whole space and feel of a single-family home," adds Marulanda. "It's what I call the ultimate hybrid property because it can satisfy the safety, privacy, and amenities of a secure building. As much as the single-family market is absolutely killing it and stealing the show, there are a lot of people who come from cities used to being in condos and the families sometimes don't feel as secure and comfortable without having the assets that a building has. This property, you cannot make it up. There is nothing like it in South of Fifth which is such an elite neighborhood.”

For more information, please contact Paola Marulanda at +1 305 496 0359 or paola@paolamarulanda.com

Paola Marulanda is the exclusive agent representing the Miami Beach Islands, FL real estate market as a member of the Haute Residence Real Estate Network. View all of her listings here.

Photo credit: Lifestyle Production Group

The post Paola Marulanda Closes Sale Of The Beach House In SoFi appeared first on Haute Residence by Haute Living.

Paola Marulanda presents

Incredible oversized corner lot with 8,367 Sq Ft of land. Brand new roof and appliances. Step inside this beautiful, charming and elegant home which has been recently remodeled and updated with tons of natural light. High ceilings, open floor plan with spectacular wood floors throughout and a unique and delightful open kitchen. This house is the perfect fit for any family that enjoys the island lifestyle and likes to entertain as it offers great space both in the pool area, living area, and front of the home as well. Beach Club membership is available. One of the few homes on the island with AIRBNB permitting ideal for second home buyers and investors who can rent for up to $35,000/M. For more, visit www.691RidgewoodRd.com

Address: 691 Ridgewood Rd, Key Biscayne, FL 33149

Price: $2,900,000

For more information, please contact Paola Marulanda at +1 305 496 0359 or paola@paolamarulanda.com

Paola Marulanda is the exclusive agent representing the Key Biscayne / Miami Beach Islands, FL real estate market as a member of the Haute Residence Real Estate Network. View all of her listings here.

Photo Credit: Zignavisual

Photo Credit: Zignavisual

Photo Credit: Zignavisual

Photo Credit: Zignavisual

Photo Credit: Zignavisual

Photo Credit: Zignavisual

The post An Exceptional Key Biscayne Home By Paola Marulanda appeared first on Haute Residence by Haute Living.

Paola Marulanda presents

Welcome to Murano 2003, a breathtaking and fully upgraded home in the sky. This spacious 3 bedroom, 3.5 bathroom residence offers a flow-through floorplan with some of the city’s most powerful views. Enjoy endless sunsets and sunrises on the expansive terraces overlooking the Atlantic Ocean (East) and Downtown Miami Skyline (West). Bask in the elegance of the refined spaces filled with natural light where you can wine and dine while overlooking the ocean adorned by Miami skies from every room. With top of the line appliances, finishes, and custom built-ins, no detail was spared to ensure the comfort and luxurious lifestyle representative of the exclusive Murano Grande in South of Fifth. Murano Grande is a full-service luxury condo with an on-site restaurant on the pool deck and resort-style services and amenities.

Address: 400 Alton Rd, #2003, Miami Beach, FL 33139

Price: $3,950,000

For more information, please contact Paola Marulanda at +1 305 496 0359 or paola@paolamarulanda.com

Paola Marulanda is the exclusive agent representing the Key Biscayne / Miami Beach Islands, FL real estate market as a member of the Haute Residence Real Estate Network. View all of her listings here.

Photo Credit: Lifestyle Production Group

Photo Credit: Lifestyle Production Group

Photo Credit: Lifestyle Production Group

Photo Credit: Lifestyle Production Group

Photo Credit: Lifestyle Production Group

Photo Credit: Lifestyle Production Group

Photo Credit: Lifestyle Production Group

The post A Breathtaking Condo In Miami Beach By Paola Marulanda appeared first on Haute Residence by Haute Living.

Photo Credit: Jorge Sosa

"The Brickell market has been transforming itself from an investor's heaven to an actual metropolis with end-users. It has become a vibrant community full of young families and millennials.  We are experiencing a huge surge in demand, especially from New York and California buyers. Condo sales have increased YTD 25% compared to the overall volume in the same time period for 2019. We have also seen bidding wars in many recently listed single-family homes." - Sebastian Acosta, Brickell Key, FL.

Photo Credit: ONE Sotheby's International Realty

"For 2021, Fisher Island is going to take a very dynamic upturn in sales and prices. The reason for that is because we've had a huge influx of northeasterners that have descended here, wanting to get out of the cities because of Covid and the winter months. We are seeing much more activity of new renters and new buyers. The excitement lies in these renters that have come to rent here for the high season to experience everything that Fisher Island has to offer, which is an incredible lifestyle, sea breeze, and exclusivity. Those renters are commenting that they will be looking to buy starting in 2021. It's a small enclave that people from all over the world converge in and make friends." - Elena Bluntzer, Fisher Island, FL.

Photo Credit: Michael Jerome

"I expect the demand in the area to continue to be strong in 2021. People will continue to move to this area because it is within walking distance to the beach, Bal Harbour Shops, and a multitude of other shopping and dining options. It is known for the great public schools and quiet, peaceful neighborhoods. There are also plenty of waterfront properties for boaters. This beautiful area offers all of this while still being close to main highways and airports." - Jennifer Brilliant, Bal Harbour/Bay Harbor Islands/Surfside, FL.

Photo Credit: POCKETLISTING

"The luxury market in Aventura will continue an upward swing for 2021. The current high influx, of buyers from all over the country that are relocating to South Florida, is driving prices higher as a result and the inventory of available properties decreasing. This is true not just in Aventura but all over the South Florida market." - Sylvia Fragos, Aventura, FL.

Photo Credit: First Look Virtuals

"Delray's housing market is expected to flourish and be on the move in 2021. It is predetermined by five key housing indicators: mortgage rates, the existing home median sales price appreciation, existing home sales, single-family home housing, and the homeownership rate." - Connie Huergo, Delray Beach, FL.

Photo Credit: Courtesy of Concierge Realty Brokers

"I believe the high-demand for single-family homes is going to continue in 2021. I think that people who are renting homes will turn into home buyers, and new/remodeled homes will be more attractive to buyers and sell faster than homes that need upgrades." - Roberta Ingletto, Pinecrest/South Miami, FL.

Photo Credit: Courtesy of Mary Lee

"2021 will be an extraordinary opportunity to create what I define as a legacy purchase, a home not only for the immediate needs of your family but also for future generations. Ocean Reef, USA’s #2 Private Club, is the ultimate multi-generational community with unparalleled amenities, plus safety and security.” - Mary Lee, Ocean Reef, FL.

Photo Credit: Courtesy of Natiivo Miami

“Everyone calls Edgewater the new Miami and I couldn’t agree more with such a statement. Luxury condos such as Elysee and Missoni Baia will have a tremendous positive impact on the real estate landscape of the area. It’s already got a unique urban vibe. I can’t wait to see its full transformation in the near future.” - Claudia Llanes, Edgewater, FL.

Paola Marulanda hosts a VIP Broker's Open at The Beach House

Photo Credit: World Red Eye

"Demand for single-family homes continues to peak each month as high-tax state residents who have been preparing since 2018 are ready as ever for their dream life in Miami Beach. Now seeking pandemic shelter as well, working from home, managing your business, or enjoying your retirement has no boundaries and there’s not a more desired zip code than 33139 or 33140." - Paola Marulanda, Miami Beach Islands, FL.

Photo Credit: Luxhunters Productions

"Venetian Islands is without doubt one of the most attractive neighborhoods in Miami due to the quality single-family homes and lifestyle it offers. As of today, and despite the year we have been facing, the sales volume for single-family homes in Venetian Islands is surpassing the amount we have seen in previous years mainly due to the large migration of population from the north of the country. This trend is expected to continue in the upcoming year along with new international buyers approaching as borders start opening. The majority of property owners looking to downsize and sell their property at a premium price will continue listing their homes, keeping the market hot while many new buyers build new properties, making out of Venetian Islands a more renovating and premium neighborhood." - Alvaro Nuñez Alfaro, Venetian Islands, FL.

Photo Credit: Courtesy of AKAI Estates

"After an unexpected 2020 that truly transformed the demand dynamics for luxury Real Estate in Southwest Ranches, we could not be more excited for a stellar 2021, as we continue to see an exponential interest for space, privacy and luxurious amenities in the private residential properties. Southwest Ranches and AKAI Estates offer all of that and much more!" - Bento Queiroz, Southwest Ranches, FL.

The post What To Expect For South Florida Real Estate In 2021 appeared first on Haute Residence by Haute Living.

Photo Credit: World Red Eye

With a select number of brokers and agents present and under safety guidelines, Marulanda presented the two-story home in all its splendor on a classic Miami Beach afternoon.

No expense was spared for the event. Marulanda paired with local legendary restaurant Joe's Stone Crab for catering, Dom Perignon for the toasts, and World Red Eye to record and publish the festivities, ensuring maximum property exposure. Custom invitations were sent out for the curated guest list. Marulanda, the listing agent of The Beach House, is the founder and CEO of Luxury Homes Connect, presenting top properties in Miami.

"The Beach House is a two-story residence within a boutique building that has the whole space and feel of a single-family home," she says. "It's what I call the ultimate hybrid property because it can satisfy the safety, privacy, and amenities of a secure building. As much as the single-family market is absolutely killing it and stealing the show, there are a lot of people who come from cities used to being in condos and the families sometimes don't feel as secure and comfortable without having the assets that a building has. This property, you cannot make it up. There is nothing like it in South of Fifth which is such an elite neighborhood."

Photo Credit: World Red Eye

About The Beach House

Welcome to The Beach House at Ocean House, the Crown Jewel of SoFi. The Beach House is a 2-story property unlike any you have seen in Miami’s most coveted neighborhood, designed and decorated by the world-renowned Steven G, and filled with permitted upgrades that were grandfathered in and will never be approved again while offering unparalleled surveillance, security, and privacy unlike any other property in the area. With over 6,000 square feet under AC, this hidden gem has the space and feel of a single-family home with the services and amenities of a 5-star resort. The property boasts 30 feet of glass that opens just steps from the private beach services awaiting you and features 2 sunrise terraces, 1 sunset terrace, a movie theatre and a glass-encased Wine Vault enclosing your hidden home office.

5 bedrooms, 6 bathrooms, 6,009 sq. ft. of living area, 7,197 sq. ft. lot size, MLS #A10867064MLS

Address: 125 Ocean Dr #U-0201, Miami Beach, FL 33139

Price: $15,000,000

Photo Credit: World Red Eye

For more information, please contact Paola Marulanda at +1 305 496 0359 or paola@paolamarulanda.com

Paola Marulanda is the exclusive agent representing the Miami Beach Islands, FL real estate market as a member of the Haute Residence Real Estate Network. View all of her listings here.

Photo Credit: World Red Eye

Photo Credit: World Red Eye Photo Credit: World Red Eye Photo Credit: World Red Eye Photo Credit: World Red Eye Photo Credit: World Red Eye

Photo Credit: World Red Eye

The post Paola Marulanda Hosts VIP Broker’s Open At The Beach House In Miami Beach’s SoFi Enclave appeared first on Haute Residence by Haute Living.

Watch the webinar below

As the industry-leading real estate webinar series by Haute Residence continues, we invite you to join us in our upcoming webinar:

Wednesday, December 2nd, 10:30 AM EST / 7:30 AM PST

"Art & Real Estate Talk" - A deep look into Miami's perfect partnership in the new era. Join us to hear from community leaders and learn how they have grown from Art (personal or within the organization) and what’s new and upcoming with the perfect coupling of "Art & Real Estate." REGISTER HERE.

Highlight quotes from today's webinar:

Roberta Ingletto: "I like to do things that are win-win. I think ethics and honesty are important. I appreciate colleagues and people when they work in this fashion. I like to work as a team even with the realtors and brokers on the other side... When I'm talking to my buyers and sellers, it's about making it work for everybody... We have a huge market. I have been in Miami for 25 years and you can see the growth and development. More companies are moving down so it's a bigger city. We have so much product to offer, that we can work together to present Miami for what it is and what it has to offer, I try to raise the standards of our industry."

Claudia Llanes: "I'm so excited about Natiivo Miami because it provides solutions to problems in the market. We are providing the comfort of a home with all appliances, and the best amenities, 70,000 square feet of them in three full floors. There are no rental restrictions, you can rent it for as little as one day or as much as one year and anything between it. It's located in Downtown Miami, three minutes away from the Port of Miami, which sees six million passengers on a yearly basis. We are fortunate to have a building that is in the heart of a highly dense short-term rental market. This creates a huge opportunity for owners because not only will you have a beautiful second home in Miami but you can put it to rent and work for you when you are not occupying it.

Paola Marulanda: "[On her exclusive SoFi listing, The Beach House] It is a two-story residence. It has the whole space and feel of a single-family home. It's what I call the ultimate hybrid property because it can satisfy the safety, privacy, and amenities of a secure building. As much as the single-family market is absolutely killing it and stealing the show, there are a lot of people who come from cities used to being in condos and the families sometimes don't feel as secure and comfortable without having the assets that a building has. This property, you cannot make it up. There is nothing like it in South of Fifth which is such an elite neighborhood."

To watch more webinars by Haute Residence, visit https://dev.hauteresidence.com/.

Roberta Ingletto, Claudia Llanes, Paola Marulanda

The post Watch: Miami Real Estate Leaders Webinar appeared first on Haute Residence by Haute Living.

Haute Residence: What should potential clients know about you?

Paola Marulanda: My strategies have been very successful and I have revived and sold many stale listings with my marketing shake-ups and tactics.

I pride myself in delivering a comprehensive and curated real estate service to Hight Net Worth and Ultra HNW families and now have a rental division to serve the influx of Americans relocating for Tax Relief and Pandemic Shelter who want to get to know Miami before committing to a purchase.

Photo Credit: Photostetic305

HR: What South Florida markets do you service the most?

PM: I concentrate on Miami Beach, Coral Gables, Coconut Grove, Key Biscayne, and Brickell. I also have a good crowd in Bal Harbour, Sunny Isles, and Aventura.

HR: How do you segment your target clients?

PM: I have programs for my relocation division, billionaire division, first-time buyer division, and divorce division. I recently added the rental division.

All of these have evolved as a result of identifying a great need for these niches, which revolves more around the type of client versus the property price range or zip code.

Photo Credit: Photostetic305

HR: What is your biggest strength?

PM: My biggest strength is my ability to connect deeply with and understand buyers and sellers, all of which also allows me to tap into my marketing and negotiating expertise by positioning myself as a buyer/seller and developing my targeted marketing/negotiating strategies. Tactical empathy is one of the strongest tools for both negotiating and marketing and it is a skill I have been honing and mastering from a very young age.

Click on "Learn More" above to get in touch with Paola Marulanda.

The post Get To Know Paola Marulanda, South Florida Real Estate Expert appeared first on Haute Residence by Haute Living.