This year, ONE Sotheby’s is working with Meta Residence and Voxel Architects to construct and auction off the first MetaReal mansion that will be available both physically and virtually. The luxury 11,000 square-foot home, presented by Michael Martinez, is set to gain a lot of attention during its auction sometime this year.

The seven-bedroom and nine-bathroom mansion is currently under construction in Miami and is set to take up 1+ acres of land. Its digital rendition in The Sandbox metaverse, created using NFT technology, will be a direct reflection of the physical property and will be sold jointly in the auction; the price for the MetaReal mansion has not been released yet. As of now, The Sandbox metaverse already contains art galleries, homes, and parties where users can access NFTs.

Considering over 40 acres have been obtained by the project’s owners, the MetaReal mansion seems to mark an opportunity for a drastic change in the real estate market as well as The Sandbox metaverse. The representing agent, Michael Martinez, speaks on this change stating, “Being able to leverage my expertise to pair a homeowner with real and virtual property is something I never imagined being a part of, it’s exhilarating”.

In the future, ONE Sotheby's hopes to continue to use blockchain technology to further merge the physical and virtual markets. The property they have acquired in the metaverse will allow them to continuously expand in virtual properties, potential gaming projects, and more. Daniel de la Vega, president of ONE Sotheby's states, "As a company, we push boundaries and constantly evolve with the changing dynamics of the industry--always on the cutting-edge of real estate, art, and technology. We believe that the metaverse will play a role in the future of real estate in one way or another".

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Apollo is a platform that brings the art scene to a new generation.

The subscription-based app brings inside access to world-renowned artists and art collections. Apollo is disrupting the exclusive art scene by bringing stunning art to users’ fingertips.

“The traditional art scene has a problem,” says Thomas Pierce, Chief Marketing Officer at Apollo, remarking on the app’s intention. “New generations love art, but find their experience in the art world to be stuffy, outdated, or hard to reach; not to mention expensive and intimidating. Now, Apollo is making investing in fine art accessible by giving entry and expert guidance to novice art lovers and sophisticated collectors alike.”

Eric McClelland, Thomas Pierce, Mike Miller, Tyler Shields, Paul Barausky, Adam Alfia

Photo Credit: PMA Media

Besides the app, the Apollo platform will include displays for housing digital NFT collections and a marketplace. Users will be granted the exclusive role of curator and will be able to search for new artists, create their own art playlists as well as test art pieces before they buy them in the Apollo marketplace.

Founder and CEO Michael Miller explains his approach to building the Apollo app and how it is so completely unique in the market.

"It's combining what I do for a living in bringing in the gallery and artist community to collaborate with the technology aspects. That's why I think it's so great and so well-rounded. There's just really nothing like it in the marketplace. There are similar platforms out there, but nothing like what we're doing."

Miller continues, "I think we just had a different process and vision in mind from day one. Others are just rushing to sell NFTs or digital art. But ours is a complete ecosystem. It's almost like a hybrid between the Apple ecosystem and the Spotify of fine art."

Bespoke Apollo Premier installation in Chicago penthouse duplex featuring Marcel van Luit

Photo Credit: PMA Media

The team at Apollo believes that their platform will be a win-win for artists and art enthusiasts alike because the app will feature collections of fine art from new and established artists as well as exclusive behind-the-scenes content brought to users by the artists themselves. Thus, connecting artists to their audience, and vice-versa, in a way that has never been accomplished before.

Apollo Premier installation featuring Apollo Premier artist David Yarrow

Photo Credit: PMA Media

"We have the app, which is really made for the mainstream to deliver fine art to the world. You can display it onto a 4k, smart-enabled device and be able to follow artists around the world. You will be granted access behind the scenes and see content and footage that will make you feel much closer to the artist than ever before. It will be a much more intimate experience," says Miller

The Apollo Art App officially launched in the iOS and Android store on June 1st, 2021. The first 1,000 users will get to enjoy the app for an entire month for free with code: FIRST1000.

For more information on the Apollo app, CLICK HERE.

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