Corcoran Reverie welcomes the Chapman & Williams Team to the high-end, boutique brokerage,
further expanding the broader Corcoran affiliate network of agents in Northwest Florida

Corcoran Reverie, a high-end boutique brokerage and an affiliate of The Corcoran Group, today welcomed the Chapman & Williams Team, led by Bryan Chapman and Hardie Williams, to its portfolio of luxury property specialists in Northwest Florida, creating a unique partnership of two former military contractors.

“We are thrilled to have the Chapman & Williams Team as part of the Corcoran Reverie family,” said broker/owner Hilary Farnum-Fasth. “Both Bryan and Hardie bring a wealth of knowledge to the brokerage, and as locals of the Emerald Coast, they are experts on the areas from Mexico Beach to Pensacola – and have the experience to assist our military clients with relocating to the Emerald
Coast.”

Both Chapman and Williams share similar backgrounds in that they both supported military and
government contracts and served as managers in their respective previous positions, and for a
period worked collaboratively on the same contracts within the same company. Chapman spent the last 15 years of his military career working hand in hand with active-duty military as a government contractor, which included the management of multibillion-dollar contracts and 188 employees, as well as traveling the globe conducting military training operations.

Williams continues to serve as active duty in the USAF Air National Guard in Special Operations
Communications, where he also works with one of the largest government contractors in the industry for one the largest contracts on NSA Panama City. He is also a preferred agent with Veterans United. Because of their military careers, both Chapman and Williams were drawn to real estate through their passion for relationship building and a genuine interest in measurable goal setting.

“We have always enjoyed helping others with identifying and reaching goals for career development and personal growth,” said Chapman. “Becoming realtors was ideal because it gave us the same opportunity to work with people every day to achieve their goals and dreams in real estate.”

“We are very business-minded and goal-oriented, and share the same core values,” said Williams.
“We knew that in working together, there would be no limitations to what we could achieve as a
team, and we hope that our partnership will create a business model strong enough for other teams and agents to adopt.”

The Chapman & Williams Team will be a collaborative partnership within Corcoran Reverie with a
mission to provide the utmost integrity, excellence, and commitment to their clients. Both high
volume top-producing agents formerly of Keller Williams, Chapman and Williams share a combined closed sales volume of approximately $50 million with more than 140 transactions in the last 18 months. Collectively, they work in all aspects of real estate with a primary focus on luxury service for all their clients and working to provide opportunities for other agents to join their team – in which they will provide a strong level of mentorship.

“We chose Corcoran Reverie as our brokerage because it is a human-first real estate company, and
that aligns with our approach to servicing our clients,” states Chapman. “After all, everyone – both
clients and other agents – have their own reverie [daydream] in life, and we want to bring more value to all those that we encounter.”

About Corcoran Reverie
Corcoran Reverie, an affiliate of The Corcoran Group – a leading residential real estate brokerage
firm headquartered in New York City – is a locally owned boutique brokerage specializing in the
luxury home market in Northwest Florida from Destin to Panama City Beach and the coastal
communities along 30A. With a 150+ agent team led by broker and owner Hilary Farnum-Fasth and partner Jacob Watkins and offices in Seagrove and Destin, Corcoran Reverie holds the #1 office ranking in Northwest Florida based on a closed sales volume of over $750 million in its first year as a Corcoran affiliate. Throughout its entire network, Corcoran is home to more than 120 offices and 5,000 agents in key urban, suburban, and resort markets nationwide. For more information on Corcoran Reverie, visit corcoranreverie.com.

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Corcoran Reverie’s Vice President of Marketing, Bobby Parker, is recognized as one of United Way of the Emerald Coast’s Emerging Leaders inaugural 40 Under 40 presented by Step One Automotive

Corcoran Reverie’s Vice President of Marketing, Bobby Parker, has been recognized as one of United Way of the Emerald Coast’s Emerging Leaders inaugural 40 Under 40 presented by Step One Automotive. This prestigious award recognizes 40 of the top individuals below age 40 in Okaloosa and Walton counties who demonstrate leadership, professional excellence, and a commitment to the communities across Northwest Florida.

“Looking back six years ago and where I was in life, or even just two years ago, I never imagined I would ever be where I am or that I would be receiving an award like this one,” says Parker. “I’m so thankful to the people in my life who have played an integral part in growing and shaping me to who I am today.”

Parker joined Corcoran Reverie, an affiliate of The Corcoran Group, this past April as the Vice President of Marketing after previously serving as the Director of Marketing and Communications for an Alabama-based restaurant group. As a born-and-raised local of Northwest Florida with a background in the tourism and hospitality industries, Parker has been able to provide his skills and talents as well as his knowledge of the local area and target markets to the growing brokerage and its portfolio of agents.

“We have an incredible leadership team at Corcoran Reverie and Bobby is a big part of it as our VP of Marketing,” says broker/owner Hilary Farnum-Fasth. “I am so grateful to be surrounded by such outstanding individuals.”

Parker also currently serves as President-elect for the Northwest Florida Coast Chapter of the Florida Public Relations Association, as well as the Vice President of Membership and Chair for the Northwest Florida Communications Summit. In 2020, he received the Joe Curley Rising Leader Award for the local FPRA chapter and was recognized as Member of the Year.

The United Way of the Emerald Coast’s Emerging Leaders will recognize all of the recipients of the inaugural 40 Under 40 on Friday, September 24, 2021, from 4:30 pm to 6:30 pm CT at The Place on Beal, and recipients will also be featured in the October issue of VIP Destin Magazine.

About Corcoran Reverie

Corcoran Reverie, an affiliate of The Corcoran Group – a leading residential real estate brokerage firm headquartered in New York City – is a locally owned boutique brokerage specializing in the luxury home market in Northwest Florida from Destin to Panama City Beach and the coastal communities along 30A. With a 130+ agent team led by broker and owner Hilary Farnum-Fasth and partner Jacob Watkins and offices in Seagrove and Destin, Corcoran Reverie holds the #1 office ranking in Northwest Florida based on a closed sales volume of over $750 million in its first year as a Corcoran affiliate. Throughout its entire network, Corcoran is home to more than 120 offices and 5,000 agents in key urban, suburban, and resort markets nationwide. For more information on Corcoran Reverie, visit corcoranreverie.com.

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Join our upcoming webinars:

Friday, April 24th at 4PM EST

Three of the top agents that cover some of the highest-regarded real estate markets in the country: Susan Breitenbach (The Hamptons), Chris Cortazzo (Malibu), and Jill Eber (South Florida). REGISTER: https://hauteliving.zoom.us/webinar/register/WN_nlBLUB7cSiyEqFmXmDOgnA

Monday, April 27th at 4PM EST

We host our second “Coast to Coast” real estate webinar, featuring top agents in their respective markets: Cristal Clarke (Santa Barbara, CA), Darlene Streit (New Mexico), Chris Karas (Paradise Valley, AZ), and Sylvia Fragos (Aventura, FL). REGISTER: https://hauteliving.zoom.us/webinar/register/WN_TgokTM4pTaiV-e7G7FsEgA

Highlight quotes from the webinar:

Brian Guiltinan: "The good thing about real estate is that, with technology, we have moved this way for a few years... I think we will see a lot of product (homes) hit the market this summer... You have to know your marketplace. It takes time to build relationships."

Moira E. Holley: "Zoom has now become part of my daily routine. I feel comfortable with my iPhone, iPad and Facetime walking through a property with clients on the other end, or just sending them a video so they can take a look."

Frank D. Isoldi: "Manhattan is an awesome place; Brooklyn is off the charts. But we are seeing a shift towards the suburbs. Now more than ever, people are going to be looking for outdoors, home gyms, home offices... It's crucial to have the right people working on the transaction on both sides." 

Devin Kay: "Instagram, LinkedIn, and Facebook play a pivotal role to keep in touch with people. I have 10-12 buyers from outside of Florida looking to get into the market. Having a huge presence in social media and marketing is going to make a difference... With rates where they are now, banks are going to be more careful on who they lend to and how they qualify people." 

Watch previous Haute Residence webinars with agents, brokers, developers and other industry leaders here.

The post Coast To Coast: Real Estate Webinar With Top Agents In San Diego, Seattle, New Jersey And South Florida appeared first on Haute Residence by Haute Living.

The webinar was hosted by Haute Living's Seth Semilof. Hundreds of live viewers joined from different corners of the world to listen as Conn gave his remarks, which touched on many aspects of the luxury real estate market. Semilof asked Conn questions submitted by the live audience. Conn also spoke about some of the high-end events that the company has held through the last 12 months around the world. Watch the video below.

Conn joined Christie's International Real Estate, an invitation-only network of luxury real estate specialists in 49 countries and territories around the world, after managing Brookfield Asset Management's Hard Rock Hotel & Casino (HRHC) investment, overseeing all property level departments, including finance, strategy, legal, marketing, and human resources as well as developing the HRHC franchise business.

Sign up for upcoming Haute Residence webinars:

Thursday, April 23rd at 7PM EST

A "Coast to Coast" webinar with top brokers Brian Guiltinan (San Diego, CA), Moira E. Holley (Seattle, WA), Frank D. Isoldi (Westfield, NJ), and Devin Kay (South Florida), who will weigh in on the latest in their markets. REGISTER: https://hauteliving.zoom.us/webinar/register/WN_plrhinyTQum9iON6_60mww

Friday, April 24th at 4PM EST

Three of the top agents that cover some of the highest-regarded real estate markets in the country: Susan Breitenbach (The Hamptons), Chris Cortazzo (Malibu), and Jill Eber (South Florida). REGISTER: https://hauteliving.zoom.us/webinar/register/WN_nlBLUB7cSiyEqFmXmDOgnA

Monday, April 27th at 4PM EST

We host our second “Coast to Coast” real estate webinar, featuring top agents in their respective markets: Cristal Clarke (Santa Barbara, CA), Darlene Streit (New Mexico), Chris Karas (Paradise Valley, AZ), and Sylvia Fragos (Aventura, FL). REGISTER: https://hauteliving.zoom.us/webinar/register/WN_TgokTM4pTaiV-e7G7FsEgA

Highlight quotes from today's webinar with Dan Conn:

"Our business has survived in the luxury world because of the way we think about servicing clients... You should think about your clients and your relationship with them. When you ask 'How can I help?', it makes a difference... For the agents, try to be careful. Stay out of harm's way and keep your clients out of harm's way. Do things virtually... If they can afford it, people want to get away from the density they were feeling as this (the pandemic) started to hit... The change in tax policy was helping and will continue to help Florida, but now there is another variable, that people will shy away from urban centers to go to less dense areas (like Florida)... In 2020, the most important thing is to focus on the team, try to keep everyone together, engaged... I don't see a scenario where the future of real estate is negative. People will always want a home."

Watch previous Haute Residence webinars with agents, brokers, developers and other industry leaders here.

The post Watch: Dan Conn, CEO of Christie’s International Real Estate Joins Haute Residence To Talk Latest In The Industry appeared first on Haute Residence by Haute Living.

The event will be covered extensively by Fox Business Network and Anchor of FBN:AM, Cheryl Casone, who is taking her New York film crew to Miami's sandy beaches to interview some of the real estate industry's biggest names at the Summit.

The "Titans of Miami" panelists will start this year's Summit at one of the grandest residential locations in all of South Florida, where they will speak of the luxury real estate market and where they see it heading. Listen and learn from them by purchasing your ticket to the Summit HERE.

They are:

Gil Dezer, President, Dezer Development

Photo Credit: Dezer Development

An accomplished businessman and humanitarian, Gil Dezer is a visionary developer, and one of the largest oceanfront property owners in Sunny Isles Beach. Dezer and his father, Michael Dezer, own just over 27 acres of prime oceanfront property, arguably one of the largest holdings of beachfront property owned and developable in the state of Florida.

Dezer has been instrumental in changing the face and value of the South Florida residential real estate industry through the introduction of brand partnerships, connecting his developments with some of the world’s most recognized brand names.

In collaboration with real estate mogul and now-President of the United States, Donald J. Trump, Dezer led the Trump Organization’s first foray into the South Florida real estate market through the successful development of Trump Grande Ocean Resort and Residences and Trump Towers in Sunny Isles Beach.

Dezer Development received a $214 million construction loan from Wells Fargo in September 2013, at the time marking the largest loan for a single construction project in the Southeast in the post-recession era. The highly-anticipated Porsche Design Tower officially became a reality in the first quarter of 2017, marking the completion of the iconic tower.

Dezer leveraged this track record of success with marquee lifestyle brands to enter into an exclusive partnership with The Related Group and Armani/Casa Interior Design Studio to launch the world-renowned fashion and furnishings designer, Giorgio Armani’s, first residential tower in the U.S. real estate market, Residences by Armani/Casa. Designed by globally-acclaimed Argentine-born architect, César Pelli, the 56-story oceanfront tower features 308 luxurious residences and incomparable amenities spanning two floors, all exquisitely designed by Armani/Casa with rich textiles and custom furnishings.

Louis Birdman, Co-Developer, One Thousand Museum by Zaha Hadid Architects

Photo Credit: Louis Birdman Architect

For nearly three decades, real estate industry veteran Louis Birdman has taken a leadership role in the development of over 70 residential projects, comprising more than 18,000 residential units nationwide.

Mr. Birdman has a significant background in property acquisitions, dispositions, entitlements, financing, planning, design, construction, sales, and marketing. Mr. Birdman has been a principal investor and developer in numerous real estate development projects throughout Florida and nationwide, including Las Vegas, Arizona, Colorado, and Texas.

He is also the founder and principal of Louis Birdman Architect, an architectural consulting practice that provides consulting services to developers of real estate in both related and unrelated entities. He has been a registered architect licensed in Florida since 1989 and has held architectural licenses in multiple jurisdictions in the United States, including Chicago, New York, and Nevada.

Mr. Birdman is the co-Developer of One Thousand Museum Residences by Zaha Hadid Architects, a 62-story condominium tower in Miami with 84 half-floor and full-floor residences. One Thousand Museum just completed, ushering in a new era of luxury living in Miami.

Edgardo Defortuna, President, CEO and Founder, Fortune International Group

Photo Credit: Fortune International Group

Edgardo Defortuna is President, CEO and Founder of Fortune International Group, a Miami-based full-service real estate firm recognized throughout South Florida, Latin America and Europe as a leader in high-end luxury real estate. He oversees all of the company's activities across all of its business units.

Mr. Defortuna brings 30+ years of experience in the real estate industry and is considered a visionary and a driving force in South Florida real estate. Since its launch in 1983, Fortune International Group has been a preeminent leader in real estate sales, management, and development, successfully operating and building in South Florida’s best neighborhoods including Brickell, Key Biscayne, Coral Gables, Miami Beach, Aventura, and Sunny Isles Beach. Today, Fortune International Group maintains 18 offices worldwide with over 1000 agents. In addition, its portfolio of developments includes Jade Residences at Brickell Bay, Jade Beach, Jade Ocean, Auberge Beach Residences & Spa Fort Lauderdale, The Ritz-Carlton Sunny Isles Beach, and Jade Signature.

Fortune International Group is well-known around the world, with a strong presence in Latin America. The company has also penetrated the European and Asian markets at full speed, with a special focus on Spain, Britain, France, Turkey, and Russia. Through his company’s success, Mr. Defortuna is widely recognized for having made a significant contribution to the internationalization of Miami and its reputation as a global business, trade and vacation hub.

A pioneer in many areas, Mr. Defortuna can be credited for being of the first Miami developers to align with international “starchitects” to bring his vision to fruition. Fortune International Group has worked with the very best in the world including Herzog & De Meuron, Pierre Yves Rochon, Michele Bonan, Arquitectonica, Carlos Ott and others.

According to Mr. Defortuna, “the keys to successful residential real estate development include market knowledge, construction experience and access to plenty of capital. Equally important are ambition and reputation.”

Shahab S. Karmely, Founder, KAR Properties LLC

Photo Credit: KAR Properties LLC

With 35 years of international real estate experience, Shahab S. Karmely has honed an impressive pedigree in transactional, managerial, and developmental disciplines. These, combined with an extensive background in fine arts and design, are the foundational elements of his development expertise and overall vision. As the founder of KAR Properties LLC, and through KAR and/or its affiliates, Mr. Karmely has acquired, repositioned, and monetized over 3 million square feet of office, luxury mixed-use, and industrial space in the US, Southeast Asia, and Europe. With offices in New York and Miami, KAR currently oversees the management of a core portfolio of assets and a development pipeline in excess of 5 million square feet.

KAR has made a significant entry into the Miami market with acquisitions and investments in excess of $300 million in established and emerging neighborhoods. Mr.Karmely’s background as a developer/owner/manager gives him a unique perspective and invaluable insights in analyzing and implementing the appropriate strategies for a variety of asset classes. He champions innovative and inventive approaches in response to changing market conditions, trends, and new opportunities as is required in today’s dynamic and challenging real estate markets.

Marcelo Kingston, Managing Partner, Multiplan Real Estate Asset Management (REAM)

Photo Credit: Multiplan Real Estate Asset Management

Marcelo Kingston, Managing Partner of Multiplan Real Estate Asset Management (REAM), has more than 20 years of experience in the real estate development and financial sectors throughout the United States and Brazil.

Under Mr. Kingston’s oversight, Multiplan REAM--founded by José Isaac Peres, the internationally-recognized Brazilian developer, and owner of major residential and commercial real estate holdings--is currently developing 57 Ocean, a new, ultra-luxury wellness-inspired oceanfront condominium in Miami Beach. Designed by globally-acclaimed Miami-based firm Arquitectonica, the enclave will feature a limited collection of 81 residences in a one-of-a-kind, elegant and high-profile boutique residential building with luxury amenities.

Mr. Kingston is also the founder and former CEO of PatioMix Shopping Centers, a fully-integrated Brazilian mall company with development, construction, leasing and management capabilities. Active in the industry, as well as his surrounding community, he is a member of the ULI Florida Multifamily Product Council, the Key Biscayne Village Educational Advisory Board, and the Key Biscayne K-8 Educational Excellence School Advisory Council.

Mr. Kingston holds a BA in Finance from Louisiana State University, a Master of Design from the Illinois Institute of Technology, and an MBA from the Stanford Graduate School of Business.

Daniel Kodsi, CEO, Royal Palm Companies

Photo Credit: Royal Palm Companies

Photo Credit: Optimum Development USA

Ricardo Tabet is the co-founder and CEO of Optimum Development USA LLC, a fully integrated real estate and development investment firm with offices in the U.S. and Europe. An accomplished professional with more than 22 years of experience in the real estate industry, Mr. Tabet is widely regarded as a highly respected business executive and successful residential and commercial developer.

Curating, creating and delivering unique, exclusive lifestyle and architecturally distinctive properties, Mr. Tabet specializes in developing ultra-luxury condominiums, high-end retail, strategically located lifestyle boutique hotels and “Class A” office buildings in prime locations throughout the world. Among the company’s most notable recent projects are The Celino Hotel in Miami Beach, a Small Luxury Hotels of the World brand; 160 Imlay in Brooklyn, a luxury residential condominium conversion that was formerly the New York Dock Co.; Labels Berlin 1 and 2 in Germany; and the Exchange Palace in Budapest, a mixed-use project being developed in one of the most renowned buildings in Europe that formerly housed the country’s stock exchange.

As a former senior executive of several large national and international investments firms, Mr. Tabet has been involved in more than $4 billion in real estate transaction deals and has led the acquisitions, repositions and development of major real estate assets in the Middle East, Europe, the United States, and South America. He has also acted as an exclusive representative and real estate investment advisor to many institutions, foreign investment banks, and family wealth management offices.

Mr. Tabet earned his bachelor’s degree in finance and hotel administration from the University of Nevada, Las Vegas and his Master in Business Administration from Harvard Business School.

Eric Fordin, Vice President, The Related Group

Photo Credit: The Related Group

Eric Fordin is a Vice President at The Related Group. His commercial real estate experience spans more than 21 years, with specialization in the acquisition, entitlement, development, financing, sales, and marketing of multifamily and mixed use development projects. 

Since joining Related in 2004, Mr. Fordin has been involved in the development, from concept through construction completion, of over 2,000 units with a value in excess of $3 billion. These projects include the Residences by Armani Casa, Hyde Resort & Residences, Apogee Beach, Beachwalk Resort & Residences, Hyde Beach House, Loft and Loft 2.  

His oversight includes the negotiation of land acquisition and partnership agreements, development budget creation and project fiscal responsibility along with the overall management of the development process including overseeing the team of consultants including general contractors, architects, engineers and designers in the realization of The Related Group projects. 

After earning a bachelor’s degree in sociology from the University of South Florida, Mr. Fordin attended New York University where he completed real estate-related courses in project management, cash flow analysis, and construction essentials for owners and developers. 

Full Schedule of Events at Haute Residence 2020 Luxury Miami Real Estate Summit:

11:00am – 11:30am: Welcome and Registration

11:45am – 1:15pm: Titans of Miami – “East Coast Kings”

Masters of the Miami skyline sound off on where they see the luxury market heading and its evolution.

Developer Panelists: Gil Dezer, Louis Birdman, Dan Kodsi, Shahab Karmely, Marcelo Kingston, Edgardo Defortuna, Ricardo Tabet, Eric Fordin

1:15pm – 1:30pm: Jumbo Loan King

Eric Fessler, expert entrepreneur, has over 30 years of mortgage banking experience closing over $10 billion. Fessler discusses the procurement of jumbo loans in single-family homes along with warranty and non-warranty new condominium developments on a nationwide scale.

1:30pm – 2:30pm: Lunch – Residences by Armani/Casa

Network with the greatest minds of development and brokerage in the luxury real estate market.

2:45pm – 3:45pm: International Power Brokers Panel

Top broker/agents from key international real estate meccas such as Miami Beach, Los Angeles, New York City and Cayman Islands sound off on the latest in market conditions and development.

Panelists: Dolly Lenz and Jenny Lenz (NYC), Mary Ann Osborn (LA), Richard Steinberg (NYC), Cody Vichinsky (NYC) Olivia Hsu Decker (San Francisco) Jay Parker (Miami), Ben Bacal (Hollywood Hills), Michael Goldstein (Miami), Sue Nickason (Cayman Islands)

4:00pm – 5:00pm: Miami Power Brokers

Top South Florida brokers share their knowledge on the evolution and direction of the luxury market today.

Panelists: Jill Eber, Maria Eugenia Alvarez Vitale, Jeff Miller, Lourdes Alatriste, Steve Solomon, Crista Ryan, Sebastian Tettamanti, Christian Martinez

5:00pm: Summit Closing Remarks

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Haute Residence talked to Isaac Klein, a Florida-based real estate broker with extensive marketing expertise, about the craft of reaching the right audience, at the right time, through the right medium.

How is real estate marketing different from any other type of product/service marketing?

There are many similarities, but some of the key differences are: reaching a niche audiences to buy or list properties within specific demographics. With real estate marketing you want to reach an audience that has an intent to purchase or sell property. Also with real estate, you need to be patient. Other industries and verticals are products and services that people might impulsively buy or use more regularly, real estate transactions are rare in a person’s life, so it’s important to know when to reach audiences.

You use advanced data targeted marketing. What is it and what does it involve?

Advanced data targeting is the ability to reach precise audiences using combinations of filters to pin point just those who you wish to reach. Advertising a $5-million property to a $500,000 buyer has little purpose and is inefficient.

Without the data filters it would not be cost effective to run these campaigns. Broad-based internet ads have little to no results, the key to using these channels effectively is to reach the precise audience one wants to reach, so that the cost is effective in achieving the result.

How does marketing at SipKlein, your independent boutique real estate brokerage, differs from that of a larger realty?

The marketing performed by SipKlein is one of kind, there is nothing quite like it. SipKlein uses many different online and offline channels to reach buyers of high end properties. Typical franchise brands that we see in every city across America actually do very little to market the client’s home. They are not creating data targeting marketing campaigns getting clients homes in front of niche buyers globally the way we can.

The typical franchise agency, whether it’s considered very upscale or standard, will market that property within their existing network of clients. They do this through brochures and magazines that go to their current mailing lists. There is one problem – that existing network might only cover 5% of the real estate market. Our targeting reaches 99% of the active real estate customers.

You were the CEO of an Internet marketing firm. What techniques from that endeavor translate into your current work?

As CEO of NGM Media, I had founded and managed several very popular websites. I have since sold these assets with my most notable site reaching over 7 million customers in the career vertical. More than servicing local clients, we managed these web assets and developed new internet marketing technologies relating to tracking, email and network marketing. Growing a website to 7 million customers requires a lot of marketing across many channels, similar, but different from real estate. The principles are the same and some of the tools are the same, it’s the execution and targeting that is the biggest difference.

What are some of the biggest mistakes you see in real estate marketing committed by realties and agents?  

The biggest mistake is the lack of internet marketing. Agents think posting a listing on their personal Facebook is internet marketing – not even close. Agents need a professional business page for their real estate brand, and then they need to use that account to effectively (hint: the ad manager) to market the property, but these are not easy skills to acquire – I was trained directly by Facebook and Google for years because of our generous spending budgets giving me a unfair advantage with these tools.

How do you see the future of real estate marketing?  

I see more agents learning the advanced techniques I have acquired over 10 years in Internet marketing professionally. The biggest change will not be how agents market, but how they can provide more value to their clientele since most customers are online finding the properties they want to see. Agents should focus on selling more than just the homes they list, but also on themselves, their brand and by providing resources to clients they might not already have.

Isaac Klein is the exclusive agent representing the Coastal Balm Beach and Balm Beach Island, Florida real estate market as a member of the Haute Residence Real Estate Network. View all of his listings here.

The post Isaac Klein: Successful Real Estate Marketing is Targeted, Personalized and Advanced appeared first on Haute Residence by Haute Living.

One of the handful of agencies focusing primarily on the marketing of luxury destinations, the firm works alongside real estate brokers before they even officially put a property on the market.

Here, CEO Mark Fitzpatrick talks to us about RUHM’s unique real estate marketing strategy, what sets the company apart from its competitors, and what it takes to become one of the unique agency’s exclusive clients.

What sets RUHM apart from other marketing agencies?

Beyond just being a production company, RUHM provides a full service marketing package of video, public relations, design, online marketing, research, and real estate consulting.

The people are central to each marketing package—our creatives don't want to settle for the expected—it's just not as fun. We are idea generators—always thinking of the best ways, no matter how unorthodox, to sell one particular property in the shortest amount of time and for the most money. We aren’t a "trust me, baby!" company. Everything we do has a reason and finds support in our analytics.

Aside from being priced at $5 million or more, what other criteria must an estate meet in order to be featured on RUHM?

Any luxury destination that isn't getting the attention it deserves is right up our alley. Sure, many homeowners have unrealistic expectations of price. We get attached to our homes—they become part of our family. But sometimes, families are crazy. Your valuation may not be what the market can bear... which is why the story of why its worth what you feel it is needs to be told.

It just doesn’t make sense to us that homeowners aren't expecting more. If any major company were to market a product, they'd do more than hire the local wedding photographer. With a home being many’s biggest investment, it just makes sense to hire a team capable of giving it a unique voice, engaging buyers' emotions, and getting it in front of eyes that matter.

Briefly describe your thoughts on Hale Ali'i, the $26 million property in Maui that you’re currently featuring. What makes it a “RUHM-worthy” estate?

Hale Ali'i is Maui's premiere beachfront estate. Being one of the most expensive properties on the island, the home’s marketing package needed to be stronger than average to defend a premium price point amongst lower value homes.

Securing a buyer for a $26 million property requires targeted channels, creative thinking, and a knowledge of how that demographic speaks, thinks, and congregates (or just a lucky break—but no one can count on that). Hale Ali'i was on the market previously and even featured in some of the world's most respected real estate publications, but it still didn't manage to secure a buyer. It was just another gorgeous mansion without a story.

We saw an opportunity to shift the discussion from price per square foot to the experience of being in this unreal place. It's indescribable—and that's the type of challenge we love.  We tried something totally different and unexpected—having to search out the technology to make our ideas work. We’re pretty happy we took the risk.

Are you open to packaging and promoting other high-end assets aside from real estate? 

Though we specialize in luxury properties over $10 million, we’re always open to new opportunities—from yachts, to hotels, to private residences, we have a wide network and the background of selling high-end dwellings to targeted affluent audiences.

For those interested in becoming one of your exclusive clients, how can they get in touch? 

Anyone interested in knowing more or seeing if his or her property may be a good fit for RUHM can email us at Hello@RUHM.com, or contact me at (949) 891-0177.

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