Project Runway mentor Christian Siriano announced the launch of his interior design firm, Siriano Interiors. Catering to residential and commercial design, Siriano Interiors is Siriano’s next major step in conquering the interior design world.

On January 5, Siriano, 35, revealed his new firm via Twitter and Instagram that wrote “New Interior Design firm, Siriano Interiors for 2021.” The social media post accompanied a picture of Siriano in a modernly designed room with the caption, “Here is a sneak peek of our midtown townhouse we just completed!”

Siriano Interior’s website includes photos of commercial and residential projects. Pillows, settees, chairs, fabric samples, and stools are also available for purchase. Siriano's designs reflects his fashion expertise with a modern, simplistic influence. Sirano incorporates textures and a neutral color palette in his designs.

After winning Project Runway, Siriano’s fashion career took off. Siriano’s fashion designs have been worn by global superstars from Angelina Jolie to Scarlett Johansson. Siriano’s fashion portfolio includes intimates, eyewear, home and bedding, and a beauty collection. In 2012, Siriano opened his first store in New York City. Siriano is also a member of the Council of Fashion Designers of America.

For more information on Siriano’s latest interior design projects, visit the Siriano Interiors website.

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What are the primary factors needed to make an interior design project successful? How do you define your success?

Great communication is the only way to effectively manage any project. A designer needs to be in sync with both the clients and the contractors at all times in order to properly coordinate the multitude of details associated with design. An interior designer’s job is to plan a project schedule that maximizes efficiency, getting the project completed and impeccably coordinated in the shortest amount of time possible. A happy client is what determines a designer’s success, and worry free clients are the happiest of all. My success is evidenced by the fact that most of my clients come in as referrals from people I have already worked with.

Designers and clients often have different visions for what a room should look like. What is the best way to identify your client’s aesthetic?

Good communication is the only way to work well with a client. Constant sharing of ideas is mandatory to get a sense of a client’s style. Initially, a designer gets a sense of a person’s aesthetic by seeing the space they are currently living in, but in order to push the boundaries of design and give the client a space they could not have created on their own, it’s necessary to contribute new insights and present them in an insightful, undemanding way. We love clients who are sure of their own style, and can tell us if they either love or hate something right away!

In your opinion, what is the number one interior design feature that clients are willing to pay up for?

Many of our clients have a good sense of style and some idea about what they would like their space to look like but are at a loss for how to lay out their furniture. Space planning is the number one reason to hire an Interior Designer. By taking detailed measurements of your space, scaling it into a computer program like AutoCAD, and designing actual furniture scenarios, you obtain the best balance of aesthetics, circulation and function. Space planning is essential in designing renovations, additions and new construction.

To learn more about Sharon McCormick, visit her Haute Design Network Profile.

The post Sharon McCormick of Sharon McCormick Design Talks Successful Projects, Identifying a Client’s Aesthetic, and Valuable Design Features appeared first on Haute Residence by Haute Living.