We believe the design industry has been revolutionized to be stronger, leaner and more effective in its core intention and purpose.  Some may argue that the Internet and social media exploded the DIY industry and therefore negatively impacted the value the interior design industry offers; we strongly disagree.

In the transparency the Internet and social media have produced, it has simply become the opportunity to go to an uncompromising depth of service and value in creating an irreplaceable position to our customers.

Spanning over three decades in the interior design industry, the DJK brand understands ever-changing climates in business practices and the mandatory component social media plays in today’s business arena; to think otherwise is to limit ones reach and subsequent success.

In what has been described by author Daniel Pink as the Conceptual Age, society is in the transitional period from the Information Age, also known as the knowledge workers, to the Conceptual Age wherein the success for the conceptual age worker is design, story, symphony, empathy, play and meaning.

Understanding these elements is vital to marketing, capitalizing and monetizing through social media outlets.  It is estimated over the next few years, an additional 4 billion individuals will be entering the global conversation through the Internet and social media outlets.

In addition, through social media DJK continues to partner with others of similar values and messaging to synergistically increase both the DJK message as well as the partnering brands.  The ability to assist in sharing and supporting the brands of others is one of the many powers of social media; the reciprocal nature of this practice is priceless.

In August 2013, DJK is pleased to announce the launch of a comprehensive and interactive website to deepen the conversation and dialog with our followers.  One of the primary tools utilized in sharing our knowledge via the website and social media will be the ability to deliver valuable content that supports, inspires and shortens the learning curve on a variety of topics for the reader.

In the ongoing development of social media, the ability to promote and strengthen the reach of ones message is greatly expanded with unlimited possibilities, in particular to the entrepreneurial spirit of small business owners of this Conceptual Age.  Therefore, social media is here to stay, evolve, and continue to transform the way the status quo has functioned, and is unquestionably an essential and cooperative component to success.

- David Joseph Katona

For more information on David Joseph Katona Interior Design, visit the company's Haute Design Network profile and home website.

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DJK: Formulated through years of business development, the DJK philosophy has been profoundly shaped by the understanding and subsequent demonstration that a perceived ‘challenge’ is simply an opportunity to create uncompromising value through finding a viable, creative solution that best serves the client.

When presented by others, or we ourselves are confronted with a so-called challenge, we are first to clarify the terminology by replacing the word ‘challenge’ with ‘opportunity.’ This straightforward adjustment begins to shift the mindset from problematic to solution-oriented.

Each project presents its own set of unique and individualized circumstances. Therefore, when implementing a project and presented with this opportunity, we immediately apply a core value which states ‘there is always a positive solution to every circumstance, no exceptions.’  However, in order to overcome, one must first be ‘willing’ to see the situation from an optimistic perspective vs. a pessimistic problematic challenge.

Following this shift in mindset, a direct statement is then presented. This statement is “first define all the perceived limitations and parameters to be addressed and I will then find a positive solution.”  Once one outlines ‘what’ they are challenged by, they are then perfectly positioned to best find a favorable outcome. Again, this is only effective as long as one is ‘willing’ to see with different eyes.

Years of observation has concluded that every challenge in life, if perceived with a positive mindset, always leads to a greater outcome than first thought imaginable.

“A challenge is simply perceived as a problem when one has limited their view of the infinite solutions.”

As professional interior designers our responsibility is to serve our clientele as the challenge solvers, not the opposite.  The same is true for our personal lives. We serve others and ourselves to the highest standards by knowing that we either succeed or we learn. Failure from a challenge is never an option.

When a client wants to select a designer, there are often many options to choose from. What do you offer your clients that no one else can?

DJK: The DJK brand is financially invested and personally engaged with best-in-class leaders committed to developing, implementing and expanding the most exceptional best business practices available today.

The DJK brand along with these global business experts understands that in today’s rising economy, the often egotistical perspective that one can do something no one else can is in fact part of ones downfall.

Technology has leveled the playing field to a great extent and at the top of any field, there is an arena of outstanding professionals committed to being the very best they can be…not in comparison to others as their gauge, but by an internal gauge only they themselves control.

“To embody the humble distinction that we are here to serve others by demonstrating the very best of who we are, is to live a life filled with inspiration and beauty.”

The DJK brand is motivated and deeply inspired to deliver the highest standards of professional expertise and service, therefore a minimum of ten-percent of our net profits support a network of local and global charities. We embody the belief, that as we serve our clientele with our gifts, we in turn are able to support those in need of encouragement and financial assistance.

Distinction, excellence, integrity, transparency, value, service and generosity are at the core of our foundational philosophies that ground us in a state of gratitude and service to a cause larger than the self.  These practiced beliefs inspire the DJK brand to deliver exceptional interior design content to our valued clientele, thus keeping us on par with the other professionals in the arena of committed excellence.

If you had to pick one color scheme that has most inspired you this season, what would it be? Why did it inspire you?  Have you had the opportunity to use it in your work?

DJK: After thirty-years’ in the interior design industry one witnesses an infinite supply of inspiration, color or otherwise. Although inspiration is often drawn from the breathtaking array of nature’s bounty; project color inspiration is drawn directly from the individual for whom we are in service to fulfilling their design aspirations.

Understanding color is a subjective and psychological interaction between the individual and their surroundings, DJK connects the color inspiration for a project directly to that which is most compatible and inspiring for the client.

“Nothing is more rewarding than to connect the energy of a clients aspirations to the final design of the very place in which they will live a portion of their lives.”

Color trends come and go, however even many of our most distinguished and influential clients avoid these trends and opt for a palette reflective of their personal lifestyle.

Just as in couture fashion where the color selection of the season is adjusted within a specific palette to fit the complexion, personality, etc., of the individual; interior color selection and inspiration is achieved by matching the most appropriate color scheme to the individual who will interact with it the most, the client.

To learn more about David J. Katona, visit his Haute Design Network Profile Here. Love the latest and greatest in design news? Like us on Facebook!

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