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Born in Kansas, the designer and TV star Joanna Gaines balances her life between being a wife, a mother, and a businesswoman. Gaines is not only a star in the hit television show Fixer Upper but also the co-owner and co-founder of the design and real estate company Magnolia. 

Her interest in design emerged after she graduated from Baylor University with a degree in communications. She worked as an intern in New York and fell in love with the profession. Her expertise and knowledge of design will often give people the impression that she had intensive training in the area, however, when she started flipping houses with her husband she had zero interior design background. 

Magnolia, Gaines’ personal project, was founded in 2003 when she also opened her own shop, Magnolia Market. Gaines and her husband, Chip, put all their love for design into remodeling and flipping homes. She mentions on the company’s website how Magnolia Market’s business idea was born out of a dream that was imagined impossible. She explained how it came to life thanks to her husband’s support and encouragement. After having their two kids, the couple decided to close the Market to focus on family, while also putting all their efforts into Magnolia Homes, where they learned the construction side of the business. After starting with the television show, she made the decision to reopen Magnolia Market, which turned into a great store in downtown Waco and an extensive online store.

The exceptionally successful company landed Gaines in the post of one of the most successful designers and businesswomen in the country. In addition to her own company, the television show Fixer Upper transformed her into a design celebrity. Currently, with over eleven million followers, she is one of the designers with the highest number of followers on Instagram. 

Joanna’s style, inspired by her Texan roots, can be defined as classic, simple, and fresh. She has a great eye for seeing potential in old and antiquated things and turning them into new pieces. A room designed by Gaines will most likely include wooden floors, wooden furniture, a cozy fireplace, and a big plush bed. Interestingly, Gaines revealed that her favorite space to renovate and design in a house is the laundry room, since it is often underestimated, and can serve as a great inspiration and comfort space if designed right. 

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Meet the new trending style which is taking over our Instagram pages with a flavor of its own. Combining originality and the space millennials felt the safest at is the concept behind the Grandmillenial decor style.

This unexpected style comeback, which was initiated by writer Emma Bazilian in a trend piece, brings homey and nostalgic pieces featuring ruffles, frilly pillows, white and blue china, skirts on furniture, drapery, and a lot of needlepoint.

The combination of furniture created from dark stained wood and abstract art creates a vintage with a modern look. Patterns are foremost when it comes to Grandmillenial decor, highlighting classic prints such as chintz, toile, and plaid.

In a time when being different and original is so valued, Millennials, which range from the mid-20s to late 30s, have favoritism with design trends that are considered by most old and outdated. Grandmillenials are trend-averse, and very attracted to entertaining, a major aspect of the decor style. The popularity of the trend was furthered thanks to shared images on social media displaying fancy dinner parties and exuberant tablescapes.

With the Grandmillenial decor style, there is the risk of making the space too cluttered, excessive, and too granny-like. The purpose of the decor style is to have an antique feel that is layered and classic at the same time. The thoughtful use of colors, patterns, and items is critical. The key to success with Grandmillenial style is to keep the color palette uniform, so the environment feels consistent and cozy instead of tumultuous. This granny-chic style shows off millennials' individuality while bringing them a sense of nostalgia.

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