Once you have a listing, how do you prepare a marketing plan specific to that property?

My specialty as a Real Estate Broker is to be the Listing Broker.  In this market, to be the best, you must have the inventory.  Once I attain a listing, the fun begins.  I have a professional Photographer take photos and a virtual tour.  I enter these photos on my marketing publications and send out postcards to neighboring areas to get the word out.  Broker Tours or Open Houses are also a great way to get the word out.

What media channels do you find work best, and why do you think they work? (Print, online, direct selling, word of mouth)

The majority of my clients contact me through word of mouth or referral base.  I believe this is due to my presence in the market.  I have a heavy presence on Facebook, Twitter and other social networking sites.  I advertise in a few print publications as well, such as "Home Gallery of Bucks County", which I believe is the best Print publication around in my area.

Do you find that specific media channels have become more effective for specific markets, properties, or market segments?

I feel that some media channels have definitely become more effective.  As I stated in the previous question, Facebook and Twitter are huge media channels that help me attract and attain more business.  In some cases, more than direct mail and Print advertising.  It's a huge tool that everyone, no matter what business they're involved in, should utilize.

What advice or assistance do you offer your clients when it comes to staging their property for potential buyers?

I have mixed emotions about staging.  Don't get me wrong, it definitely can take a home that is an eyesore into a more attractive home.  But, it also isn't natural. When clients look at homes, they need to visualize how they home should look while is lived in.  Not how the home looks as model house.  It obviously depends on the buyer, but I think home staging is not necessary when selling a home.  I think it's the marketing and Broker that sell the home, not the Staging.

When it is time to showcase the home, how do you decide to have an open house, or to show the property by appointment only?

When it’s time for The Joseph Bograd Team to run an Open House or show a property, much preparation is involved. We like to plan an open house at least 2 weeks in advance.  It gives us time to make brochures, market the open house.  Whether it is in print or social media advertising, you need to give time for the advertising to work.  You can't start marketing a property the Friday before the Open House on Sunday.

When showing a home, we make it a point to educate ourselves with the homes that we will be showing our prospects before the actual appointment.  This way we are well prepared and are comfortable with the client and knowledgeable about the home.

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What do you see as your company’s greatest success in 2012?

My company's greatest success this year is how busy we have been. We had one of our best years yet. Across the board between closed transactions, volume and being the top listing and selling broker for the past 5 consecutive years.

What do you see as some of the biggest opportunities in the coming year ahead?

The biggest opportunities that I see for The Joseph Bograd Team in 2013 are the agents that have joined us. We have a great team here and can't wait for this team to grow and build upon what we have achieved in 2012. Our Team is Joseph Bograd, Jasmine Williams, Anthony Paul Pinto, Yan Korol and Julia Brenton.

What changing market aspects will have the greatest impact on the way you conduct business in 2013?

The lack of inventory that is presently for sale will be have the greatest impact on the way we conduct business in 2013. The market is great and the volume of Clients out there looking if phenomenal. However, we need more homes to sell!! We have the buyers that are ready to buy!!

What is it about you and your company that sets you apart from the rest?

Hungry!! That's our motto. Everyone on The Joseph Bograd Team is hungry, persistent and aggressive. We don't sleep and we want to be on top.

What are the most important questions a client should ask themselves before selecting an agent in your market?

The Most important questions a consumer should ask themselves before selecting a Realtor should be; "Is this Realtor going to go above and beyond to make this experience non-problematic?" I believe that the home buying or selling experience should be a pleasant one, an experience that you can tell your friends and family about. I have remarks and compliments from my clients that can attest to this. We want you to feel comfortable and confident when you deal with "The Joseph Bograd Team"

To Learn More: Visit Joseph B Bograd's Haute Real Estate Profile

The post Realtor Joseph B Bograd Predicts New Homes For The New Year in Bucks County appeared first on Haute Residence by Haute Living.

What local amenities does this area have to offer (parks, community center, recreation programs)?

Bucks County is made up of multitude of parks and recreation areas: Tylor State Park, Washington Crossing Park just to  name a few.

Can you describe the local school system, and what type of education children get here (private, public, charter - focus on sports, the arts, etc.)? 

Ccouncil Rock School District is one of the best public system school districts in the nation. The area has to offer many private and parochial schools like St. Bede's, Villa Joseph Marie, George School as well as Bucks County Community College, Holy Family and La Salle University.

What is the community culture like (i.e. private, gated, urban, diverse, etc)

Bucks is one of the oldest communities in the country and has a very rich history. Of  very old farm houses and tons built around farming communities that have been around thriving for the last 300 years. This area shows no signs ff decline offering new modern communities and developments to young families as well as older adults.

What is transportation like to the area's major surrounding cities, or within the city?

Most areas have convenient access to highways and both New Jersey and Pa turnpike. For those who prefer not to drive there is the whole  network of transit stations taking commuters to Philadelphia or NYC and anyplace in between.

Is there a strong political presence or community leader involvement in this area?

Political figures certainly like to maintain their presence in the community. Their offices remain being strategically placed throughout all areas.

Are there any local traditions that bring the community together? (sports events, charity events, sales, holiday celebrations)?

Communities love getting together for various holiday parades and school sports. Twice a year parks and recreations dpt  organizes crafts festivals.

What is the job market like or major industries that are at the core of this area?

 The job market in Bucks County is historically better that in the rest of the country or even the state.

What are some thriving small local businesses that make an impact in the community?

Since the  local population loves eating out it is safe to say that various restaurants usually do well here, especially the ones that offer outside seating.

The post Best of Bucks: Realtor Joseph B. Bograd on Bucks County Real Estate appeared first on Haute Residence by Haute Living.