Photo Credit: Shutterstock

Last year, David Beckham and his wife, Victoria Beckham, purchased a penthouse at One Thousand Museum by Zaha Hadid Architects. That news was soon followed by another soccer star, World Cup champion Paul Pogba, who also purchased a unit at the exoskeleton skyscraper in Downtown Miami.

South Florida real estate has been the hottest destination for the affluent and celebrities of film, TV and sports alike over the past couple of years, but especially since the pandemic started. The captain of Argentina's national team and FC Barcelona is relocating (temporarily or permanently?) to Miami after buying an entire floor at the Regalia condominium in Sunny Isles Beach in Miami-Dade County. The world's third highest-paid athlete reportedly shelled out $7.3 million for the fully-furnished ninth floor unit that includes four bedrooms, four and a half bathrooms, 2,100 square feet of terrace space, and a wine room that holds 1,000 bottles.

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In his role since 2013, Parker has grown Douglas Elliman's presence in markets from Miami to Jupiter, to Palm Beach and St. Petersburg. They have a total of 21 offices and more than 1,100 agents. Under Parker's leadership, Douglas Elliman Florida had a record year in 2018 with $4.7 billion in total sales volume, which was up 30% over the prior year. Parker has been a key figure in the growth of the brand, which is now represented in luxury real estate markets in 60 countries and six continents through its partnership with London-based Knight-Frank Residential.

Watch the full video below

The interview was hosted by Haute Living's Seth Semilof. Parker began his remarks by giving praises to the medical community and first responders that have been hard at work.

On the interaction with banks, while those are working on the Small Business Administration rollouts, he said "I've spoken with a number of banks. Lenders have reached out to me. The rates being as low as they are, I feel confident we will see a strong financial market. Unlike the last recession, lenders are much more cautious about lending. The banks are in the business of providing financing, and they will get back to that."

"Think of this like any slow period," he said about advice he and his leadership team give to their agents. "In our business, it's not uncommon for an agent to have no business. It's important we focus on goals. Make a plan for when this passes. Work on your database. Distinguish new and old clients. Request reviews from clients. Make five calls, send five emails, five thank-you notes, five text messages every day. Communicate with your clients. See how they and their families are feeling. If possible, spend time with your family. Take an online course you did not have time to before. And connect with agents in other markets."

"This is going to be a time that presents a lot of pent-up demand," he said about the post-quarantine market. "We launched a project in West Palm Beach last month. Things are going to be delayed, but we are working on pre-development."

He also answered questions submitted by viewers during the live broadcast. On a question about relocations to South Florida from other major markets, submitted by One Thousand Museum developer Louis Birdman, Parker said, "We saw a surge of interest in rentals at the beginning (of quarantine times). Now, those people that were borderline retirement are saying, 'Let's do it now'. We will see more people moving from California and New York moving here full-time. I think that New York, one of the strongest and most important cities in the world, will bounce back out of this pandemic." Parker took the opportunity to congratulate Birdman on the recent purchase of a One Thousand Museum penthouse by David Beckham.

Jay Parker, CEO of Douglas Elliman Florida Brokerage

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Photo Credit: Courtesy of One Thousand Museum

Beckham Brand Limited, the partnership and licensing company owned by the soccer star and co-owner of Inter Miami CF, the newest Major League Soccer (MLS) franchise, recently purchased a full-floor residence in the 62-story residential tower. The agreement was made months ago and closed earlier today.

Photo Credit: Courtesy of One Thousand Museum

“Iconic design, sophisticated lifestyle, privacy and security are among the key factors driving our clients to make One Thousand Museum their Miami base,” said the development team of One Thousand Museum. “We know Mr. Beckham and his team will be very happy here.”

Photo Credit: Courtesy of One Thousand Museum

A spokesperson for Beckham said, “With the launch of Inter Miami CF, David and his team are spending significant amounts of time in Miami. One Thousand Museum is a very special building and we are excited to join the community there.”

Photo Credit: Courtesy of One Thousand Museum

The exoskeleton-shaped building by the London-based firm that adorns the Miami skyline like no other ever has officially opened in August of last year as one of the most anticipated developments in the world. It has top amenities including An indoor-outdoor 1KM wellness center with state-of-the-art equipment by Techno-Gym, yoga facilities, a Spa with relaxation pods, and private rooms for spa services. The Aquatic Center on the 61st floor features an indoor lap pool. One Thousand Museum's Sky Lounge has ample space for private events and fine dining by the building's culinary team. The building has a dedicated Curator of Hospitality to attend after residents' needs on- and offsite.

Photo Credit: Courtesy of One Thousand Museum

The building's private rooftop helipad marks One Thousand Museum's status as the only residential building in Miami that has its own airport. It also partnered with Forbes Travel Guide to achieve lifestyle experiences for homeowners on par with the world's finest hotels, the first in the world to do so.

Photo Credit: Courtesy of One Thousand Museum

Recently, developers Louis Birdman, Gilberto Bomeny, Gregg Covin, Todd Glaser, and Kevin Venger released images of the completed new building.

Daniel De La Vega's ONE Sotheby's International Realty Development Division is One Thousand Museum's exclusive listing agency. ONE Sotheby's agent Robert Hite brokered the deal as well.

For more on One Thousand Museum, call 855-663-6873 or visit www.1000museum.com.

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