His agent is on the line squawking into his ear about all the money he can make in the music, television and movie industries with new projects being green-lighted right in his backyard. His wife already launched her own successful cosmetics line with as many Instagram followers as the balance of her checking account.

The couple is young, charismatic, rich and ready to take over the scene.

This is not an LA story. This couple lives in Atlanta, a.k.a. “Hollywood South.”

How Atlanta became “Y’allywood”

What started a few years ago as tax incentives for filmmakers to help ease the bloat of Hollywood production budgets has become a complete rival industry. Movies and television reportedly brought in $9 billion in revenue to the state last year with over 300 productions currently being made.

photo by FilmHubATL

Georgia locations can be dressed up to look like anywhere–mountains to the coast. The staffing, crew and catering companies rival anywhere in the world, and there are enough great restaurants and nightlife to keep industry types happy after work.

Black Panther and the last two Avengers movies wrapped here. Guardians of the Galaxy 3 and Will Smith's, Gemini Man are starting to film now.

Donald Glover's dramedy Atlanta, arguably the smartest thing on television, will be returning for another season. "I’m not making a TV show, I am making an experience," Glover told The Guardian in June.

Anyone who's seen Glover's twisted vision knows that Atlanta itself plays a major role in making the show must-watch TV. "I dare somebody to go to Atlanta and not have a good time," says Brian Tyree Henry, one of the stars of the FX hit show.

Atlanta Real Estate Market Soars

Buckhead listing offered by Debra Johnston

All of this star power is having a ripple effect on the real estate market. Several market reports show that housing price gains have nearly doubled the national average last year. Rents in the most desirable areas are outpacing even historically high places like San Francisco.

JLL’s market research has found that in the last 10 years, nearly $4 billion in completed real estate investment has been made in downtown Atlanta and another $4 billion worth of development is under construction or in the planning stage.

People in the entertainment industry want the perfect place to live, work and play. Atlanta city planners are willing to give it to them.

Buckhead, Atlanta Offers Luxury in all Forms

One affluent area in the ATL that blends uptown chic with charm is Buckhead.

Debra Johnston, an Atlanta luxury real estate specialist with Berkshire Hathaway, says, "My clients from LA love the quality of life here in Buckhead, with excellent restaurants and shopping and the gorgeous tree-lined neighborhoods right in the heart of Atlanta."

The Shops at Buckhead offer six city blocks of designer style. Tom Ford, HERMÈS, Canali, Jimmy Choo, and Dior are among the high-end lines that can be procured here.

Atlanta Is Tops For Home Design Shops

courtesy of ADAC

Whether homeowners are on the hunt for antiques, mid-century modern, or the latest contemporary craze, Atlanta offers prime shopping for home design fanatics as well. Everything from high-end boutiques to mega-store showrooms can be found within the city's limits. The Atlanta Decorative Arts Center (ADAC) is an interior designer's dream. It offers more than 60 showrooms across 550,000 square feet of space. Visitors are encouraged to explore and engage with top designers.

Atlanta Dining and Drinks

STK in Atlanta

Park 75 inside the Four Seasons Atlanta is the place where industry insiders are often spotted dining on the cuisine that's described as contemporary American with a Continental flair. The food and cocktails are good, but it's the discreet staff and strict no paparazzi policy that keep calling celebrities back.

Clint Eastwood and Tom Hanks mixed work and play at Meehan's Public House downtown while making the movie, Sully. Liam Hemsworth has been seen raising a pint at their Atlantic Station location after a day on set.

Mick Jagger munches on the home-made chips at Buckhead Diner, while Hollywood royalty like Denzel Washington enjoys the chic lounge and modern eats served up at STK Atlanta.

With stunning estates, booming business, and a plethora of bars, restaurants, and shops that cater to a high-end clientele–Atlanta seems poised to hold the crown as Hollywood South for years to come.

The post Haute Market: Atlanta Is Now Hollywood South appeared first on Haute Residence by Haute Living.

Records show that Tyler only purchased the investment property earlier this year for $15 million before deciding to flip it for $17 million. However, the potential profit was eaten away when he sold it to Williams for $15.6 million, bearing in mind legal fees and transfer taxes associated with the deal. Williams, whose hits include “Happy” (from the movie Despicable Me 2) and “Blurred Lines” which he wrote for Robin Thicke, amongst many others, paid $7.14 million in 2015 for a six-bedroom, five-full-bathroom LA home above Laurel Canyon. Like his new investment, it also features a wall of windows.

The house contains 10 bedrooms and 11 bathrooms over two floors. In total, the interior of the property is an echo inducing 17,245 square feet with a total lot size of 4.25 acres. Clearly it’s not the kind of place to hide and be incognito. The amount of glass, steel, stone, concrete and hard angles give his newer purchase a rather cold aesthetic and it’s hard to imagine someone calling the place home on an ongoing basis, let alone raising a family there (Williams and his wife, Helen Lasichanh have four children, including triplets). Even the five fireplaces won’t warm it up. Adding to the frosty feeling are the sets of striking marble stairs connecting the three floors and the oversized crystal light hanging over the dining table.

Like Perry before him, chances are Williams will use the property as an investment, a place to park his money. It’s the ultimate party pad and don’t be surprised if it shows up in a future video or two from Pharrell or his pals. Other amenities include a stone-lined pool a grotto, a la Playboy mansion, slide, a below-grade tennis court with night lights and a carport that can hold no less than 30 vehicles (woot! woot!).

Pharrell has been writing hit songs for the like of Beyoncé, Britney Spears and Jay-Z for years. In addition he has fashion brands and regularly collaborates with companies such as Adidas, Louis Vuitton, G-Star Raw and Uniqlo. The artist who originally hails from Virginia Beach, was a judge on NBC’s The Voice for four seasons, appearing alongside Blake Shelton, Adam Levine and Christina Aguilera, before leaving in 2017. According to Celebrity Net Worth, Pharrell Williams’s ledger bulges to the tune of around $150 million (£107 million).

Much of that wealth has been spent on real estate. In 2012 he unsuccessfully attempted to sell his Miami, Florida estate in the coveted Coral Way neighborhood for $16.8 million. He tried again to offload it in 2013 for $14 million before dropping it to $10 million, according to trulia.com. The property was then pulled off the market for renovations before the musician found a buyer at $9.25 million — a loss of $3.27 million.

Williams net worth is dwarfed, however by Tyler Perry’s, which is estimated to be somewhere in the region of $600 million. Reason enough for the filmmaker and actor to build a massive 34,000-square-foot mansion on 1,200 acres, near his film studio in Georgia. Perry plans to use part of his extensive acreage for an organic farm.

Two years ago, Architectural Digest featured Perry’s former residence, a French Provincial-style manor, which sold for $17.5 million, breaking the city’s record for most expensive residential sale. The Atlanta Business Chronicle noted that Perry’s home, built in 2008, was set on 17 park-like acres along the Chattahoochee River. Must be nice.

The post Inside Pharrell Williams’ New Home, Tyler Perry’s Former LA Mansion appeared first on Haute Residence by Haute Living.