Corcoran Reverie’s Vice President of Marketing, Bobby Parker, is recognized as one of United Way of the Emerald Coast’s Emerging Leaders inaugural 40 Under 40 presented by Step One Automotive

Corcoran Reverie’s Vice President of Marketing, Bobby Parker, has been recognized as one of United Way of the Emerald Coast’s Emerging Leaders inaugural 40 Under 40 presented by Step One Automotive. This prestigious award recognizes 40 of the top individuals below age 40 in Okaloosa and Walton counties who demonstrate leadership, professional excellence, and a commitment to the communities across Northwest Florida.

“Looking back six years ago and where I was in life, or even just two years ago, I never imagined I would ever be where I am or that I would be receiving an award like this one,” says Parker. “I’m so thankful to the people in my life who have played an integral part in growing and shaping me to who I am today.”

Parker joined Corcoran Reverie, an affiliate of The Corcoran Group, this past April as the Vice President of Marketing after previously serving as the Director of Marketing and Communications for an Alabama-based restaurant group. As a born-and-raised local of Northwest Florida with a background in the tourism and hospitality industries, Parker has been able to provide his skills and talents as well as his knowledge of the local area and target markets to the growing brokerage and its portfolio of agents.

“We have an incredible leadership team at Corcoran Reverie and Bobby is a big part of it as our VP of Marketing,” says broker/owner Hilary Farnum-Fasth. “I am so grateful to be surrounded by such outstanding individuals.”

Parker also currently serves as President-elect for the Northwest Florida Coast Chapter of the Florida Public Relations Association, as well as the Vice President of Membership and Chair for the Northwest Florida Communications Summit. In 2020, he received the Joe Curley Rising Leader Award for the local FPRA chapter and was recognized as Member of the Year.

The United Way of the Emerald Coast’s Emerging Leaders will recognize all of the recipients of the inaugural 40 Under 40 on Friday, September 24, 2021, from 4:30 pm to 6:30 pm CT at The Place on Beal, and recipients will also be featured in the October issue of VIP Destin Magazine.

About Corcoran Reverie

Corcoran Reverie, an affiliate of The Corcoran Group – a leading residential real estate brokerage firm headquartered in New York City – is a locally owned boutique brokerage specializing in the luxury home market in Northwest Florida from Destin to Panama City Beach and the coastal communities along 30A. With a 130+ agent team led by broker and owner Hilary Farnum-Fasth and partner Jacob Watkins and offices in Seagrove and Destin, Corcoran Reverie holds the #1 office ranking in Northwest Florida based on a closed sales volume of over $750 million in its first year as a Corcoran affiliate. Throughout its entire network, Corcoran is home to more than 120 offices and 5,000 agents in key urban, suburban, and resort markets nationwide. For more information on Corcoran Reverie, visit corcoranreverie.com.

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Michael LaFido is a real estate consultant and top-producing Realtor with over twenty years of experience in the real estate industry specializing in Luxury listings as an @properties agent. He is the founder of the Marketing Luxury Group where he assists other real estate agents and affluent homeowners by providing top-tier services including consulting, lifestyle marketing, public relations, and coaching to help agents and owners sell their luxury homes; utilizing our proven and reputable strategies.

Michael’s marketing has been the featured cover story in Crain’s Chicago Business and highlighted in Forbes, Chicago Tribune, Mansion Global, Wall Street Journal, and FOX News Chicago Business Hour to name a few. He is the author of the books “Luxury Listing Specialist, “Outside The Box”, and “Marketing Luxury”.

Michael has also created the nationally recognized luxury designation for real estate agents which is known as Luxury Listing Specialist (LUXE) and is taking place this year on May 27-27, 2021 in Napa. This new designation establishes an in-depth and detailed set of standards for agents that represent luxury homes and is currently offered for Continuing Education (CE) for real estate agents in Texas and Georgia. 

Here is a sneak peek of what a day at the Napa Luxury Designation Event would entail: 

LUXE PART 1 – ATTRACT MORE LISTINGS

Day 1 – Schedule:

9:00am – 12:00pm: LUXE Part 1

Module 1: Luxury 101

Module 2: Build Your Foundation

Module 3: Luxury Listing Blueprint

Module 4: Video Marketing Methods

Module 5: Conversion Systems

Module 6: Pre-Listing Advantage

Module 7: Ultimate Listing Presentation

12:00pm – 1pm: LUNCH Served

1:00pm – 4:30pm: LUXE Part 2

4:30 pm: Wine Tasting

The training is based on the same principles Michael outlines in his book, “Luxury Listing Specialist” that he teaches to agents internationally. Here, Michael LaFido answers four quick questions about what realtors should know about the event. 

Photo Credit: Marketing Luxury Group

Why did you start the Napa luxury designation event? 

Agents have been requesting we start up live in-person training again. What better location to have a Luxury Designation event than in Napa at a winery?

What makes this program unique? 

Unlike other luxury designations, an agent doesn't have to have sold Luxury homes to become a Certified Luxury Specialist. We believe that agents should have the tools to be successful with working with Luxury properties.

What can someone expect to learn from the event? 

Agents will learn the various strategies to break into and dominate the upper price points in their market.

Why should someone attend? 

An agent, broker, or team leader should want to attend if they are committed to increasing their average sales price and attract more high-end and luxury clients.

To attend this one-of-a-kind event and take your realty business to the next level, please visit the website here to sign-up today: https://luxurydesignation.com/luxe/ 

Photo Credit: Marketing Luxury Group

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What do you see as your company’s greatest success in 2012?

Maintaining the #1 position in market share in our town and area for the past several years is an incredible accomplishment once again. With the challenges that we all faced this year, to be on top again speaks volumes about our manager and agents.

What do you see as some of the biggest opportunities in the coming year ahead?

The coming year I think will have many challenges but also great opportunities for both buyers and sellers. Interest rates remain at an all time low and prices are still competitive. The affordability factor makes this a great time to buy. On the other side of the coin, we also are entering into a Spring Market with an all time low supply of homes. This will create an excellent opportunity for sellers to attract multiple buyers and top dollar.

What changing market aspects will have the greatest impact on the way you conduct business in 2013?

Technology will continue to impact the way we do business. Staying on top of social media and online marketing will be essential to keeping an edge over competition. On the luxury end of the business, attracting the local and foreign buyers will continue to be an important part of marketing.

What is it about you and your company that sets you apart from the rest?

The market share that my office maintains helps set it apart from all of our competitors combined. My buyers get a first look at more homes than any other buyer in the market and my sellers get the largest audience possible before their home ever hits the broad market. With the knowledge and savvy of the agents in my office, I can assure any seller, there is not a better place to have their listing. Coupled with my personal marketing and branding, it's a win win for everyone.

What are the most important questions a client should ask themselves before selecting an agent in your market?

A seller needs to ask if they are looking to list their home or sell it. Anyone can list a property, but only a few agents can properly market a home, especially in the luxury market. A buyer must look for the agent that has the knowledge of the area in which they are looking to buy. I only represent a few towns. Most importantly, both buyers and sellers need to find an agent with whom they are comfortable and trust.

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